Content material advertising mixed with SEO can present on-line sellers with regular site visitors. The issue is developing with content material concepts month after month.
In March, nevertheless, there isn’t a small variety of alternatives, even ignoring St. Patrick’s Day. Content material entrepreneurs can tackle vitamin, “outdated stuff,” sleeping, water, and the climate.
Listed here are 5 content material advertising concepts your small business might attempt in March 2023.
1. Nationwide Diet Month
March is Nationwide Diet Month and an event to share food-related content material. Picture: Anna Pelzer.
March is Nationwide Diet Month within the U.S. The aim is to boost consciousness about knowledgeable meals decisions and wholesome consuming habits.
Through the month, retailers and types can interact and educate clients about wholesome consuming by varied content material advertising efforts.
It’s particularly related for retailers promoting meals, kitchen provides, or health objects, however different companies may benefit, too. For instance, manufacturers specializing in sustainability might develop weblog posts or movies connecting considerate consuming with environmental stewardship.
2. Nationwide Outdated Stuff Day
Many shoppers search retro, classic, and collectible items. Photograph: Ajeet Mestry.
March 2, 2023, is Nationwide Outdated Stuff Day and a possibility for specialty retailers and marketplaces. For instance, Nationwide Outdated Stuff Day may very well be a peak promoting date if your small business sells antiques.
Extra typically, related sellers can create content material highlighting the attraction of classic and retro merchandise — clothes, dwelling decor, toys, collectibles, and even electronics. This might embrace articles concerning the attraction of classic objects, suggestions for accumulating and caring, and even direct pitches of uncommon stock.
3. Nationwide Sleep Consciousness Week
Many retailers and types can tackle sleep of their content material advertising efforts. Photograph: Kate Stone Matheson.
March 13 to 19, 2023, is Nationwide Sleep Consciousness Week in the US and a possibility to create content material about sleep well being.
This would possibly embrace suggestions for enhancing sleep habits or discussing the mattresses and blankets that assist.
Companies that target sleep-related merchandise ought to be throughout this subject. However ancillary sellers can take part, too. A house decor retailer that sells sheets and blankets would possibly create a Nationwide Sleep Consciousness Week equipment focused to people and even employers, who might buy the merchandise for sleep-deprived workers.
4. World Water Day
World Water Day is an opportunity to provide articles about water, the outside, and the surroundings. Photograph: Jacek Dylag.
The United Nations observes World Water Day each March 22. The aim is to boost consciousness concerning the significance and administration of contemporary water.
Firms within the eco-friendly, outside, and residential items industries can profit from creating content material — weblog posts, infographics, movies — that focuses on World Water Day. The content material can tackle water conservation and sustainable water administration while connecting these practices to the companies’ merchandise, reminiscent of water filtration and hydration objects.
Listed here are just a few instance titles.
- Constructing provide retailer: “Benefits of a Low-flow Showerhead.”
- A mountaineering and tenting gear retailer: “How one can Select an Eco-friendly Water Bottle.”
- A farm and ranch retailer: “10 Cash-saving Cattle Watering Suggestions.”
5. World Meteorological Day
All of us discuss concerning the climate. Photograph: Jonathan Bowers.
Many of us get up within the morning and verify the climate on their cell phone. Will it’s chilly or scorching? Wet or sunny?
March 23 has been World Meteorological Day since 1961. The United Nations’ World Meteorological Group established the observance to acknowledge the significance of climate forecasting.
For retailers, March 23 is a chance to create articles, podcasts, or movies about how climate impacts our lives.
Retailers and types in lots of industries can take benefit, particularly sellers of outside gear, electronics, dwelling decor, and journey objects.
