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Activewear traits have taken off within the final 12 months, for each sensible use and in vogue. Manufacturers like Adidas have had their activewear emerge as a number of the most coveted items that each energetic influencers and fashionistas have featured of their content material.
Beneath we share an evaluation of six activewear traits which have emerged throughout the final yr. Additionally, try our newest State of Influencer report if you’re in search of additional insights on influencers, advertising and marketing methods, and model success tales to beef up your influencer program.
All information under compares Apr 2021 – Mar 2022 vs Apr 2022 – Mar 2023, with the intention to get a full year-over-year comparability.
6 Activewear Developments for Your Influencer Program
Tennis skirts are on the rise
Whereas exercise skirts and clothes have been rising in recognition over the previous few years, many anticipate these seems to be extra tennis-inspired in 2023. The development has been quickly gaining steam.
Content material mentioning tennis skirts throughout all platforms, YoY comparability:
- +47% energetic influencers
- +52% mentions
- +40% video views
Flared leggings/yoga pants
Whether or not you name them flared leggings or yoga pants – the terminology has been a sizzling debate – the wide-legged ‘70s-looking silhouette is making an enormous comeback! Up to now 12 months, mentions and video views have been climbing. The manufacturers talked about probably the most typically in high-performing posts have been Aerie and Lululemon.
Content material mentioning flared leggings/yoga pants throughout all platforms, YoY comparability:
- +46% mentions
- +68% video views
The One-Piece provides variation
Activewear fanatics are embracing the one-piece, with variations starting from full-length bodysuits to biker unitards. Content material mentioning bodysuits, unitards, and jumpsuits throughout all platforms, YoY comparability:
- +18% mentions
- +145% video views
Sustainable activewear with recycled nylon
Youthful customers care about sustainability, and types are experimenting with new methods of matching that vitality by utilizing extra plant-based materials. One of the crucial standard of those activewear materials proper now’s recycled nylon.
Content material mentioning recycled nylon throughout all platforms, YoY comparability:
- +26% energetic influencers
- +22% mentions
- +85% video views
Adidas Sambas are must-haves
Over the second half of 2022, the basic Adidas Sambas sneakers have been seen all over the place, with many hailing it because the “it” sneaker of 2022. Over the previous 12 months, mentions, engagements, and video views have skyrocketed. And its recognition reveals no indicators of slowing down, with extra mentions in March 2023 than another month in 2022.
Content material mentioning Adidas Sambas throughout all platforms, YoY comparability:
- +1,496% mentions
- +2,672% engagements
- +3,271% video views
Mountain climbing footwear/path runners in streetwear
One other activewear development talked about by main vogue publications has been mountaineering footwear, for each sensible use and streetwear type seems. One model that’s anticipated to learn probably the most from this development is Salomon, whose path runners have emerged as one of the standard selections.
Content material mentioning mountaineering footwear/path runners throughout all platforms, YoY comparability:
- +21% mentions
- +116% activated influencers
- +165% video views
Bear in mind to take a look at our newest State of Influencer report if you’re in search of additional insights on influencers, advertising and marketing methods, and model success tales to encourage your influencer program!
