Wanting to get began with e-mail automation however don’t know the place to start out? You’re not alone. That’s why we’ve offered some real-life e-mail automation examples to get your mind juices flowing.
E-mail automation is a scorching advertising and marketing instrument that’s confirmed to spice up person expertise, gross sales, lead era, and extra. However you might be pondering, “How can my enterprise successfully use automation?” Good query.
Whether or not you’re a dentist, tech startup, or furnishings retailer, there are many methods you should use e-mail automation to drive buyer engagement and income. It simply takes a bit of little bit of technique and creativity.
To make automation extra approachable, our e-mail specialists placed on a brief webinar. Watch the video under to study the ins and outs of automation and the right way to construct your personal workflow utilizing SendGrid Automation.
To broaden on the use instances mentioned within the webinar, we dug into our private inboxes to search out the perfect e-mail automation examples.
Under, learn the way companies massive and small are using e-mail automation to attach with their recipients. Use these concepts to spark your marketing campaign creativity and launch awesome-sauce automations.
8 E-mail Automation Examples
Birthday Celebrations
Nothing exhibits that you simply care greater than remembering to have a good time your subscriber’s special occasion. The way you select to have a good time it’s as much as you and your model. Listed below are a number of methods manufacturers have a good time my birthday.
CHOM, a neighborhood’s favourite burger joint in Provo, UT, exhibits me some love annually by sending me a $5 present card. Sure, please! Nintendo sends me wallpapers, avatars, and extra goodies to get pleasure from on the Change. And Nike sends me a bit of low cost shock.
How can your model have a good time your subscribers’ and prospects’ birthdays? Suppose exterior the field—like, past that forgettable e-mail you obtain out of your alma mater yearly asking for donations.
New Subscriber Welcome Collection
Give your new subscribers the purple carpet expertise with a well-designed welcome collection. They only gave you their e-mail handle and checked a field saying they’d prefer to obtain communications from you—that’s like receiving a telephone quantity with a word that claims “name me” from the particular person you’ve been crushing on! Take the identical considerate method with the way you reply to your new subscribers as you’ll with that crush.
First, you may use an e-mail to thank your contacts for subscribing. Allow them to know what to anticipate and provides them the choice to tailor their e-mail expertise and select the emails they’ll be receiving sooner or later. Contemplate giving them an unique low cost and alluring them to take motion.
New Buyer Onboarding
New buyer onboarding emails take the welcome collection to the subsequent degree. The target is to make use of the emails to set your new prospects up for achievement. Provide introductory content material to get them began, present contact data in the event that they need assistance, direct them to extra sources to self-serve their issues—give them all the pieces they should succeed.
After all, you may’t do it unexpectedly, and that’s why you employ a buyer onboarding collection to drip these emails into their inbox over time.
Win-Again Campaigns
Flip your setbacks into comebacks. In case your prospects or subscribers have gone AWOL, execute a well-timed win-back marketing campaign to re-engage them.
After not buying for a while, Myprotein despatched me a reduction to spark my protein-deal hunt. In case your subscribers haven’t engaged with you or your emails, consider what you might supply to entice them to return. Do your analysis and be good about your timing.
For instance, it wouldn’t make sense for Myprotein to have despatched this to me a month after my final buy—I wouldn’t have used even half of my protein powder by then. They waited about 4 months, which is a extra real looking timeframe to affect a repeat buy for this model.
Success Metrics
Ongoing product utilization updates and success metrics are nice for enhancing product affinity and engagement. Each week, Grammarly sends me an e-mail to let me know what number of phrases I’ve written, what grammar errors I’ve made, and the way I measure up in opposition to different Grammarly customers. Strava sends out a month-to-month recap to have a good time my exercise and what month-over-month progress I’ve made. I completely love these emails.
Not solely do they make me just like the model extra, however they remind me to maintain utilizing the product. After I obtain the emails from Grammarly, I’m inspired to maintain writing to additional my now 9-week streak. After I obtain my Strava updates, I leap to my calendar and begin planning my subsequent exercises. Consider what stats you might share along with your subscribers to maintain them engaged and enthusiastic about your model.
Nurture Collection
In case your subscribers joined your e-mail record by downloading a information or registering for a webinar, use a nurture collection to guide them additional down the funnel. Should you’re promoting an search engine marketing instrument, think about what steps you suppose are essential to go from result in buyer.
Maybe they’ve already downloaded your search engine marketing 101 information—now you might encourage them to view a number of case research of those that’ve utilized the rules in your information. Later, you might drive them to join a free trial or product demo.
Occasion Registration and Attendance
As soon as somebody has registered for an occasion or webinar, use an automation marketing campaign to transform them from registrant to attendee. Main as much as the occasion, ship them updates and reminders. As soon as the occasion is over, ship them “thanks” notes and hyperlinks for on-demand entry to movies or slides.
Afterward, the place applicable, think about including them to your nurture collection.
Deserted Cart
For one purpose or one other, a possible buyer could go away your website earlier than finalizing a purchase order. Deserted cart emails are excellent for changing these guests who’ve proven their curiosity. A good e-mail will remind a buyer about an merchandise they had been taken with, attempting to softly push them to finish the acquisition. A nice e-mail will add an irresistible incentive that compels the completion of the acquisition.
For instance, I used to be eyeing these skies for a while. Evo noticed I’d beforehand added them to my inbox, they usually despatched me an alert after they dropped in worth. That new price ticket was sufficient to seal the deal.
Launch Your E-mail Automations
Hopefully, these e-mail automation examples sparked your artistic juices. Armed with these use instances, take into consideration how finest your model can use automation to attach along with your recipients. E-mail automation remains to be on the frontier—there are many unexplored alternatives you may be the primary to pioneer.
When you discover pushing automation boundaries, get your ft moist with considered one of these 8 examples. It’s like the way you get higher at writing by writing extra—you get higher at constructing automations by constructing extra automations. Get began in the present day. Your subsequent super-loyal subscriber is only a well-planned e-mail automation away.
To study extra about e-mail automation, try our E-mail Advertising Automation Greatest Practices information.
