Keep within the know
Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.
Subscribe
Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.
February introduced us many superb trend exhibits and appears, so let’s preserve the inspiration going! Beneath 8 rising trend influencers that it’s best to find out about (and what makes them so nice).
Hegia Hutaries De Boer @heyhegia
- Mid-tier: 265K followers
About: With a really aesthetic and stylish model, trend influencer Hegia De Boer is rising as an Instagram star. Not solely has she seen an increase in followers over the previous six months, the engagement price from her viewers has additionally elevated – a sign that her content material resonates effectively. Giving off {a magazine} sort of vibe, her account is supposed to encourage. Her posts revolve round elegant photos and movies of her in fancy places, specializing in the aesthetic and glamours of Parisian life. With a tremendous engaged viewers price, nearly all of her viewers is situated in Russia, adopted carefully by South Korea, the United State and France.
Tamara Kalinic @tamara
- High tier: 1.4M followers
About: Tamara is a British (born Bosnian) life-style and trend influencer, identified for empowering 1000’s of girls due to her self-confidence and complex trend model. Founding father of the well-known weblog “Glam & Glitter”, she ranked within the 2019 High 100 influencers checklist of The Sunday Occasions within the UK. As a longtime determine within the trend business, she had the chance to collaborate with massive manufacturers comparable to Ricagno, Fendi or Gucci. She additionally has been featured on the duvet of Cosmopolitan and Grazia. With a loyal viewers, her engagement price is steadily growing. Apparently, nearly all of the viewers is made up of parents between 30 and 34 years outdated.
Kim-Marie Menz @kimiperi
- Mid-tier: 353K followers
About: White or purple hair, black leather-based, platform boots and colourful make-up, that’s the go-to model of German trend influencer Kim Menz. With a mode caught between various trend and witchy outfits, she claims to seek out inspiration in Japanese tradition and enjoys creating totally different characters with every new outfit. That is considerably in step with the rise in “comfortable goth” glam that we’ve seen within the magnificence business – a sign that trend and wonder are sometimes tightly aligned. Her distinctive trend model allowed her to collaborate with numerous manufacturers like Blxck Tokyo and Lengthy Clothes but in addition Lush and even Nintendo. Focusing on largely younger ladies, her viewers has been rising over the previous couple of months particularly on her Instagram account.
Nickelson Wooster @nickwooster
- High tier: 1.05M followers
About: Style has no age and it’s what Nickelson Wooster is able to show! This 62 years outdated trend influencer is well-known for his streetwear model and has already designed a couple of garments collections for Hamilton 1883 in 2012, Lardini in 2014 and the Japanese model United Arrows in 2015. His followers are largely composed of males situated in america however surprisingly, additionally in South Korea, Italy and Japan. Each his viewers and his engagement price are rising steadily during the last couple of months.
Nicole Herring @nlhfit
- High tier: 1.98M followers
About: Nicole Herring is a trend influencer and a curvy mannequin selling physique positivity and self-confidence. Her content material focuses on exhibiting totally different outfits and attempting numerous stylish or viral garments seen on social media. After going to the health club and lately gaining weight, Nicole declares that she’s essentially the most assured she’s ever been, now having a curvier determine, inspiring 1000’s of individuals to really feel extra assured in their very own physique. Her viewers, which has been rising over the previous couple of months in addition to her engagement price, has the particularity of reaching a broad technology vary from teenagers to folks of their 30’s.
Alexandra Pereira Romero @alexandrapereira
- High tier: 3.53M followers
About: Founding father of the weblog “Beautiful Pepa”, Alexandra is thought for her stylish however informal seems, utilizing reasonably priced items from manufacturers comparable to Zara. The Spanish trend influencer additionally created her personal trend line “Beautiful Pepa Assortment” after the success of her weblog, and is the writer of two trend books. She collaborated with iconic trend manufacturers comparable to Louis Vuitton or Dolce&Gabbana. Her viewers retains rising and her engagement price is growing steadily, reaching an excellent price on TikTok and Youtube.
Yolanda Espericueta @yolandainthecity
- Mid-tier: 521K followers
About: Yolanda is a Californian digital content material creator and trend influencer, largely lively on Tik Tok. She addresses totally different subjects on her social media comparable to physique positivity and self love, particularly for what she calls “small chest and thin women”. Style, stitching crafts and haircare may also be discovered on her social thread. Well-known for her thrifting vlogs but in addition for being a self taught dressmaker expertise, her viewers lately elevated crazily, particularly on Instagram, the place she additionally will get the very best engagement price.
Mecca James Williams @meccajw
- Micro tier: 35.8K followers
About: Mecca James Williams is a trend stylist, editor and trend influencer primarily based in New York. She enjoys sharing brilliant colourful and summerish outfits in addition to glimpses of her day by day life by means of stunning photos.The cool factor is that she has discovered tips on how to effortlessly tie in messages about psychological well being, self enchancment, and empowerment to her captions and trend seems. She collaborated with the style journal “Bustle” the place she helped create seems for celebrities and in addition collaborated with the jewellery model SVNR for his or her MJW X SVNR assortment, being an homage to Jamaica. Her viewers has continued to develop over the previous six months, however what’s extra spectacular is how a lot her engagement has grown (it’s important).
