Everyone knows the golden quarter may be make or break for ecommerce companies.
However do you know that in 2022, June was the second-biggest month for US retail gross sales, with shoppers shelling out over $597 billion?
With the solar shining and a succession of massive ecommerce holidays going down all through the month, there are enormous rewards for manufacturers that nail their messaging.
That can assist you out, I plunged into the azure waters of Drip’s e-mail advertising and marketing swipe file to floor 9 of my favourite June publication concepts and examples.
Let’s dive in…
1. Bombas: Goal Final-Minute Father’s Day Buyers
Whereas it’s usually seen as much less necessary than Mom’s Day, Father’s Day (June 18) continues to be an enormous deal for ecommerce manufacturers.
In keeping with the Nationwide Retail Federation (NRF), three-quarters of People plan to rejoice Father’s Day in 2023, with the common shopper anticipating to shell out $196.23 on items — taking complete predicted spending to a document $22.9 billion.
Prime purchases embrace:
- Greeting playing cards (bought by 61 % of respondents)
- Clothes (55 %)
- Particular outings (52 %)
- Reward playing cards (48 %)
- Private care objects (32 %)
And there’s much more excellent news for ecommerce entrepreneurs, as a result of on-line is the #1 vacation spot for Father’s Day procuring, chosen by 43 % of shoppers.
So how will you maximize gross sales on this key retail date?
One technique is to focus on all these tardy Father’s Day consumers, with virtually one-third of People admitting they’re “typically”, “all the time”, or “continuously” late in sending Father’s Day items.
Sock and attire model Bombas used this to its benefit by issuing a reminder prompting consumers to purchase now to make sure their present arrives on time:
This can be a easy option to construct urgency into your messaging, compelling prospects to take motion proper now.
It really works doubly nicely for a model like Bombas, on condition that socks are just about the default panic-buy present thought for dads all over the place.
2. Framebridge: Have a good time Your Dedication to LGBTQIA+ Points
As you’re most likely already conscious, June is Satisfaction Month. And as you’re most likely additionally conscious, it’s a time when manufacturers take to the rooftops to shout about their love and assist for the LGBTQIA+ neighborhood.
As soon as upon a time, companies had been applauded for including a rainbow background to their social media profile footage for a month — however that form of skin-deep involvement simply gained’t reduce it anymore.
At the moment, two-thirds of People imagine manufacturers ought to display their assist for the neighborhood all 12 months spherical, with most (45 %) wanting them to teach their audiences on LGBTQIA+ points and misconceptions.
In brief, becoming a member of the Satisfaction dialog has undoubtedly change into a bit of trickier. However that doesn’t imply you shouldn’t do it — you simply must show your phrases aren’t empty.
Customized image body model Framebridge obtained it proper on this Satisfaction e-mail:
In the beginning, it’s not truly promoting something. The entire function of this text is to rejoice Satisfaction and spotlight the model’s assist, fairly than shifting just a few rainbow flags, T-shirts, and tote baggage. That makes the messaging really feel much more significant.
Past that, I like how Framebridge pressured its assist for range, inclusivity, and fairness all year long, not simply throughout Satisfaction Month.
3. Mavi Denims: Help a Good Trigger for Juneteenth
Juneteenth (June 19) — commemorating the emancipation of enslaved individuals within the US — is the most recent federal vacation, having been awarded the standing in 2021.
Since then, consciousness of the occasion has elevated considerably, with 59 % of respondents to a 2022 Gallup survey saying they know “so much” or “one thing” about Juneteenth — up from simply 37 % a 12 months earlier. Simply over one-quarter of People have celebrated Juneteenth not less than as soon as.
Like Satisfaction, Juneteenth isn’t the simplest vacation for manufacturers to navigate. You wish to present your assist for the event with out sounding cynical or trite. And also you undoubtedly don’t wish to be accused of utilizing the occasion for business acquire.
So what are your choices?
One strategy is to point out your assist for Juneteenth by selling and contributing to an excellent trigger, identical to sustainably made denim model Mavi Denims did in my subsequent June publication instance:
Once more, this e-mail isn’t about promoting one thing; it’s purely designed to drum up assist for Mavi’s accomplice charity, The Heyward Home.
But it nonetheless managed to reference the retailer’s merchandise. That’s necessary, as a result of analysis exhibits that 60 % of shoppers imagine manufacturers ought to solely become involved with good causes that indirectly relate to the “factor” they promote.
4. Magnificence Bay: Attain Out to Eid al-Adha Buyers
Eid al-Adha is likely one of the two fundamental holidays celebrated in Islam. The date shifts based mostly on moon sightings in several components of the world and doesn’t occupy a hard and fast spot on the worldwide (Gregorian) calendar — however in 2023, it’s estimated to fall in late June.
Each time it occurs, the occasion historically includes spending time with family members, sporting sensible garments, and giving items. That makes it a worthwhile part of your e-mail advertising and marketing plans.
One US model to capitalize on the vacation is Haute Hijab, which compelled its prospects to “prepare for Eid” by procuring its particular events assortment:
By the way, we’re massive followers of Haute Hijab right here at Drip — and so they love us too!
Why? As a result of our advertising and marketing automation platform has helped them generate over $1 million in income and ship a 30 % enhance in common order worth. Simply one of our workflows (our deserted cart playbook), mixed with Haute Hijab’s personal experimentation and testing, drove $200,000+ in complete income.
Take a look at how they did it right here: How Haute Hijab Drove $1 Million+ in Income With Drip.
5. AYR: Maintain Pushing Summer time Merchandise
I doubt I’m blowing many minds by revealing that June is an effective time to promote summer time merchandise. However Google Developments information exhibits us the significance of going arduous on summer-y messaging in your June newsletters:
That pink field covers the entire of June, when search across the time period “summer time vogue” is at its highest. As you may see, exercise drops off sharply as soon as the month involves an finish.
All of which implies that when you don’t shout about summer time in June, you threat being left with a ton of unsold seasonal inventory in your warehouse when July and August arrive.
Denim model AYR is clearly conscious of this, sharing the next e-mail with its prospects in June 2022:
Whereas denim isn’t probably the most apparent summer time buy, this marketing campaign labored by emphasizing the all-season potential of AYR’s denims. I additionally like how the e-mail brings a bit of shortage and urgency into the combination by mentioning how AYR merely can’t preserve these merchandise in inventory.
6. Taylor Sew: Launch a Summer time Sale
So we all know there’s a pronounced peak in summer-themed gross sales—and that by the top of June, there’s a considerable dropoff in exercise.
For that purpose, many manufacturers select to launch summer time gross sales, providing a major low cost on summer-related merchandise. However there’s an issue: gross sales don’t all the time ship the correct message to shoppers. Certainly, one survey discovered that 25 % of consumers are literally much less possible to purchase from manufacturers that run fixed promotions.
Generally, individuals are simply unattainable to please.
That’s why I really like this summer time gross sales announcement from males’s clothes model Taylor Sew:
Taylor Sew didn’t place this as a clearance sale on all of the summer time gear it’s struggling to shift — as a result of that dangers sounding determined. Have a look the way it truly described the promotion:
With just a bit sensible wordplay, Taylor Sew made this sale sound a complete lot extra enticing.
7. Recess: Get Excited About Competition Season
By June, competition season is in full swing.
Attire corporations share their favourite competition suits; magnificence retailers provide party-friendly make-up suggestions; even baggage manufacturers get in on the motion (as a result of not everybody’s fortunate sufficient to reside inside a brief drive of the Coachella web site).
However what in case your model doesn’t have an apparent “in” with festival-goers? You’ve obtained two choices:
- Ignore competition season fully
- Discover a inventive option to be a part of the dialog
Smooth drinks model Recess selected possibility #2, becoming a member of forces with a complementary (however non-competing) model — Hello-Chew — to launch a Lollapalooza-themed giveaway:
This can be a sensible play, serving to Recess and Hello-Chew crowbar their means into competition season with out feeling too tenuous or like they’re making an attempt too arduous.
There’s additionally loads of proof to recommend that audiences love when manufacturers be a part of forces, with 71 % of shoppers saying they get pleasure from co-branding partnerships.
8. Warby Parker: Shout About Summer time Holidays
For many people, June is primetime for vacays, with thousands and thousands of People jetting off to unique locations at house and abroad. So when you’re in need of June publication concepts, it’s nicely value constructing a marketing campaign across the joys of summer time journey.
At this level, you is likely to be pondering: “That’s all nicely and good, however my model has nothing to do with journey. What are we speculated to say?”
Reality is, any model can share vacation-themed messaging, as Warby Parker demonstrated in my subsequent instance:
That is such a intelligent e-mail, as a result of technically, something — glasses, stationery, bedding — might qualify as a group impressed by “summer time getaways.”
However my favourite factor about this marketing campaign is how Warby Parker constructed anticipation for the product launch by providing prospects a sneak peek earlier than the massive day.
Warby Parker wasn’t asking prospects to purchase one thing there after which, as a result of the gathering wasn’t even reside. That makes the “Off we go” CTA extraordinarily compelling: there’s no gross sales stress right here, so why not click on?
9. The Spice Home: Begin Your Independence Day Marketing campaign
The Fourth of July is one in every of America’s most ubiquitous holidays, with NRF information revealing that 84 % of individuals deliberate to rejoice the event in 2022. Typical plans embrace throwing cookouts, attending neighborhood occasions, and touring to go to family and friends.
All that revelry presents an enormous alternative for ecommerce manufacturers. The typical American was set to spend over $84 on meals for Independence Day 2022, whereas 26 % deliberate to purchase patriotic objects like flags and garments.
By this level, our extra switched-on readers can have realized that Independence Day isn’t truly in June. However it’s such a key vacation that it’s nicely value together with in my roundup of June publication concepts.
On-line herb and spice retailer The Spice Home is one model that understands the advantages of beginning the Fourth of July dialog early. For context, it shared the next e-mail on June 19, 2022 — one of many earliest Independence Day-themed emails we acquired that 12 months.
For any food-related model, Independence Day is an absolute slam dunk, so it is sensible that The Spice Home was in a rush to launch its marketing campaign.
I significantly like how this e-mail lured prospects in with the promise of recipe inspiration, earlier than presenting them with related product suggestions:
And I love how the e-mail incorporates delicious-sounding product descriptions that (briefly) clarify what you’d do with every spice mix, fairly than simply presenting readers with a easy product picture and name to motion. Actually, my mouth’s watering right here.
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Our automation platform options pre-built playbooks catering to a wealth of widespread ecommerce situations, from welcome emails to retention sequences and deserted cart campaigns.
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