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As an entrepreneur, a pitch deck is your strongest software to impress buyers and lift investments from them. Nonetheless, creating the proper pitch deck is usually a actual problem, and solely 1% of pitch decks reach buying funds! So, how do you make issues work right here?
To make a convincing impression, your pitch decks ought to inform an participating story that covers the purchasers’ issues, the answer you present, market situations, your financials, your traction and predictions and all different related particulars. On the similar time, the presentation must also be concise and persuasive. How do you obtain this steadiness?
Among the best methods to make such a concise but convincing pitch deck is by utilizing information visualization. In any case, visible content material constitutes 90% of the knowledge transmitted to the mind, and we course of visuals 60,000 instances faster than textual content! So, this text will give attention to the artwork of visualizing information in your funding deck, serving to you make advanced data extra participating, accessible and persuasive for buyers. Let’s start!
Significance of information visualization in pitch decks
Information visualization performs an important position in pitch decks, because it means that you can current advanced data clearly, concisely and visually appealingly. A well-crafted pitch deck ought to convey your startup’s story and showcase your information in a approach that rapidly and successfully communicates what you are promoting’s potential.
Do not forget that buyers evaluation quite a few pitch decks, and the common investor spends solely 3 minutes and 44 seconds on a pitch deck, so utilizing information visualization is crucial for making a memorable, concise and convincing pitch deck is crucial.
Information visualization will drive the success of your pitch decks in any respect factors, from Seed to Sequence A! So, you will need to perceive and comply with the rules of visualizing information successfully in any respect levels. Listed here are some pointers that can assist you do that simply.
Associated: 4 Methods for Pitching Firm Tales That Rise Above the Noise
Selecting the instruments: Deciding on the correct charts and graphs
Selecting the best charts and graphs on your information is significant for an efficient investor deck. Think about your viewers, the kind of information you’re presenting and the message you need to convey to decide on the correct visualization software.
I recognized 11 frequent kinds of charts, graphs and tables which might be finest for visualizing information, each non-financial and monetary information visuals. Let’s try these graphs and their functions that can assist you select the correct one-
Non-Monetary Charts and Graphs
- Line Graph — Exhibits the traits over outlined durations.
- Pie Chart — Shows distribution of a single information level amongst classes.
- Proportional Space or Comparability Chart — Represents market dimension and the portion an organization hopes to seize.
- Bar Charts — Compares completely different classes utilizing horizontal or vertical bars.
- Timeline or Roadmap — Demonstrates the corporate’s plans and milestones.
- Competitor Matrix/Comparability — Compares an organization’s options, strengths and weaknesses towards opponents.
Monetary Charts and Graphs
- Stacked Bar Graph — Demonstrates progress and distribution between completely different segments.
- Bar Graph — Exhibits progress or traits in monetary information.
- Monetary Desk Snapshot — Offers a high-level abstract of monetary projections.
- Line Graph — Shows traits in monetary information, reminiscent of income or revenue.
- Stacked Space Line Chart — Exhibits completely different phase slices that make up total monetary figures.
Do not forget that you do not have to stay to 1 kind of visualization software. Use a number of charts and graphs in your funding deck primarily based on the slide’s content material and the points being coated.
Associated: 5 Suggestions for Taking Your Pitch Deck From Seed to Sequence A
Including the visuals: Incorporating information visuals into your pitch deck
To create a cohesive pitch deck, make sure that information visuals complement your narrative and comply with a constant design throughout the presentation. Every visible ought to assist the details of the respective slide and have to be strategically positioned to take care of the circulation of your investor presentation or deck.
Furthermore, you will need to keep away from overwhelming buyers with information by together with solely probably the most related and impactful visuals. A number of the most compelling Information Factors to Visualize in a Pitch Deck are:
- 1, 3, and 5-year income
- 1, 3, and 5-year profitability
- Buyer churn price
- Buyer signups
- Buyer acquisition prices
- Break-even level
- MRR (Month-to-month Recurring Income) Development
- CAGR (Compound Annual Development Price)
- Gross sales
Enhancing the pitch: Balancing aesthetics and readability
Whereas creating visually interesting information visuals is necessary, readability shouldn’t be compromised. Your pitch deck ought to steadiness aesthetics and readability, utilizing colours, fonts and design components that improve the general message with out distracting from the information. Listed here are key factors to contemplate when designing your pitch deck:
- Choose applicable visuals — Select probably the most related visuals that improve your message whilst you make a pitch deck. This might embrace graphs, tables and infographics.
- Use movies the place applicable — Do not hesitate to incorporate explainer movies to elucidate sophisticated ideas, as folks sometimes favor movies to grasp new data. In any case, movies make up almost 82% of web site visitors!
- Guarantee readability — Decide for easy, easy-to-understand visuals which might be related to your information and message. Additionally, ensure that the visuals are appropriately sized and labeled to reinforce readability.
- Prioritize readability — Make sure that textual content is simple to learn by utilizing clear fonts and applicable font sizes. Keep away from overcrowding the slides, and do not cross 75 phrases per slide.
- Use constant design components — Apply a uniform design all through your pitch deck utilizing constant colours, fonts and elegance. This consistency enhances the visible enchantment and makes your presentation look polished {and professional}.
- Leverage whitespace — Whitespace, or empty area in your slides, may also help information the viewer’s consideration and forestall litter. Use whitespace strategically to enhance readability and emphasize key factors.
- Shade scheme — Use a coloration scheme that enhances your branding and improves readability. Keep away from utilizing too many colours or overly shiny hues that may be distracting or tough to learn.
- Take a look at and refine — Collect suggestions from others to make sure your pitch deck balances aesthetics, readability and informative worth. Iterate and refine the design and content material primarily based on the suggestions you obtain.
By contemplating these factors, you may make a pitch deck that’s visually interesting whereas successfully speaking your message to potential buyers.
A profitable instance of information visualization in an investor deck is the one utilized by Uber of their early funding rounds. They used easy but compelling visuals and factors to show their market potential, working areas, companies and progress trajectory. The proper visible software choice, readability and ease allowed buyers to rapidly grasp the startup’s progressive concept and potential, resulting in profitable funding rounds.
Associated: Profitable Fundraising Begins With a Stellar Pitch Deck
Conclusion
Incorporating efficient information visualization in your pitch deck could make a major distinction in capturing investor curiosity. By choosing the correct charts and graphs, incorporating visuals strategically and balancing aesthetics with readability, you may create a compelling and persuasive pitch deck that stands out among the many competitors. In the event you discover this sophisticated, you may also go for a pitch deck company that focuses on making pitches with efficient information visualizations. All the most effective!
