Good Meals, a plant-based champion from Brazil, launched a rebranding marketing campaign designed by FatFaceStudio.
Who’s Good Meals?
Based in 2020, Good Meals is a digitally native plant-based meals model primarily based in Curitiba, Brazil.
The model provides scrumptious, more healthy, and sustainable alternate options for animal-based dairy merchandise. The model goals to increase and make plant-based meals merchandise reasonably priced. Providing recipe options that commemorate shared experiences, free from the fear of opposed reactions.
In 2022, Good Meals initiated a recent rebranding marketing campaign to fortify its model positioning.
A Look Inside Good Meals Rebranding
The brand new brand captures a spirit of inclusivity, curiosity, and pleasure. The typography displays this modernity with softer serifs, elevated respiration room, and a extra balanced visible weight, making a brand that’s each inviting and recent.
The image is a redesign of its unique mark, depicting the solar rising on the break of daybreak and symbolising new beginnings.
Departing from typical veganism colors, the model used a palette of blue, gentle blue and cream. On the identical time, the supporting palette consists of eight colors – every with two semitones, divided by-products to characterize the traits of every meals.
Good Meals caters to vegetarian and vegan people who search a plant-based weight-reduction plan whereas additionally cherishing the nostalgic reminiscence of their conventional recipes. As well as, it’s meant for these with lactose and, or gluten intolerances, in addition to people involved about well being and, or sustainability.
As talked about by Packaging of The World, as Good Meals holds the crown for providing concentrated plant-based dairy in Brazil, their newest packaging displays that modern spirit. It’s playful, informative, and simply plain likeable.
Good Meals: Higher Connection, Group Constructing
Not solely that, Good Meals goes past the packaging. Figuring out that plant-based dwelling can really feel overwhelming, the model makes it straightforward. They provide a treasure trove of on-line sources like scrumptious recipes, useful suggestions, and intelligent tips. Aimed to information customers by utilizing their merchandise and unlock the scrumptious world of plant-based cooking.
By way of this, the model not solely provides customers good merchandise but in addition builds a group and connection. The model proves {that a} plant-based weight-reduction plan will be thrilling, scrumptious, and excellent for anybody in search of a constructive change.
Revitalising Plant-based Weight loss program
Good Meals’ rebranding efforts have revitalised its picture and bolstered its dedication to offering accessible, modern, plant-based meals choices.
By way of strategic initiatives and a renewed model identification, Good Meals is poised to proceed positively impacting the culinary panorama, making certain everybody can get pleasure from scrumptious and healthful meals with out compromising style or values.
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