Based | 1993
Headquarters | Harmony, NC
Prime Executives:
Robert Stevanovski, Chairperson & Co-Founder
Greg Provenzano, President & Co-Founder
Merchandise | Important Providers
Entrepreneurs are like magnets. They discover one another, recognizing that very same spark and imaginative and prescient. So, a bunch of entrepreneurs speaking by new concepts is absolutely nothing out of the peculiar—that’s, till inspiration strikes and one thing solely new is born. For the 4 founders of ACN, this lightning bolt second modified all the things and launched a enterprise that exhibits no indicators of slowing down, three a long time later.
New Season, Identical Values
Greg Provenzano, Robert Stevanovski, Tony Cupisz and Mike Cupisz dreamed up ACN at that fateful assembly 30 years in the past. All of them got here to the desk with important direct gross sales expertise, so that they knew what they cherished in regards to the trade and what their earlier alternatives have been missing. And, most significantly, in addition they knew what their dream firm would stand for.
“In 30 years, our core values: integrity, dedication to giving again, Impartial Enterprise Homeowners and prospects above all—these have stayed the identical,” Greg mentioned. “However we’ve tailored and up to date our merchandise as wanted and remained open to pursue different choices.”
“After we met in 1992, we looked for a possibility that we may put our religion and belief in,” Robert added. Within the fall of 1992, we had the loopy concept to begin our personal firm. We determined early on to at all times discover methods to present again and do issues the proper approach.”
In the present day ACN operates with Impartial Enterprise Homeowners (IBOs) in 27 international locations. Whereas ACN started as a supplier of long-distance phone service, the corporate has advanced tremendously and now affords a variety of residential and enterprise companies masking 12 classes, together with cell phone service, vitality, web, bank card processing, well being care and journey.
“We began with long-distance service, but we remained open and really versatile in our mindset to pursue different companies that might create long-term residual revenue for our IBOs and supply actual worth for our prospects,” Greg shared. “We knew if we created the proper surroundings and platform, we’d entice the correct of individuals. Individuals who have been in search of a possibility and needed to do one thing particular for themselves and their households.”
ACN’s residential companies embody journey, cellular, id theft safety, fuel and electrical energy, well being care, web, tv and safety and automation. Enterprise companies embody fuel and electrical energy, web, well being care, cost processing and safety and automation.
Every service class is represented by a model or a number of manufacturers. For instance, ACN not too long ago launched Impression Well being Sharing, an reasonably priced healthcare program that provides prospects a substitute for medical insurance. One other latest addition at ACN is Truvvi Way of life, a members-only subscription that provides journey advantages and discounted charges.
“Our menu of companies has by no means been higher, particularly with our latest additions of Impression Well being Sharing and Truvvi Way of life,” Greg mentioned. “I imagine that we will construct billions of {dollars} of income with these two companies alone. And the timing of our alternative has by no means been higher.”
An Unparalleled Alternative
Because the direct promoting trade evolves, discovering new competitors outdoors of the trade in almost each product class, the ACN enterprise mannequin stands other than the group. Clients internationally use key important companies on a regular basis—from the vitality they use of their properties to the wi-fi and safety methods that defend them and past. Whereas different direct promoting corporations are researching new product potentialities and new methods to maintain their prospects engaged, ACN faucets into these key companies prospects are utilizing already.
“There are loads of good alternatives in direct promoting, however we don’t depend on discretionary revenue. Our providing is usually companies which can be requirements,” Robert shared. “Our revenue alternative permits for residual revenue on on a regular basis title model services and products. We don’t have to alter shopping for habits.”
ACN is service-focused so there isn’t any stock for IBOs to purchases. ACN supplies a personalised web site, coaching & advertising and marketing instruments, enterprise monitoring powered by the Salesforce Platform, IBO & Buyer Help, ACN Perks and ACN Loyalty rewards.
All IBOs can entry the corporate’s intensive coaching and assist system together with a possibility for specialised management coaching with the Co-Founders. From on-line coaching to native, regional and worldwide coaching occasions and ongoing private improvement, IBOs have all the things they should develop readily accessible to them.
“We’re at all times in search of distinctive and revolutionary methods to assist and join with our IBOs,” Greg shared. “We’re providing a hybrid method of Zoom and stay conferences; growing the variety of in-person occasions; and doing social media coaching as one other software of their toolbox to assist the IBOs entice others to themselves. We stay related by staying in tune with our leaders and what they need and must develop their companies.”
When the 4 founders met to dream up their supreme direct promoting group, they every got here with deep expertise that might form ACN for the higher. They knew they needed the IBO expertise to be seamless, supported and profitable—so that they created a household environment that’s outcomes targeted and wealthy with rewards and recognition.
“For the reason that very starting we’ve got at all times put the success of our IBOs above the success of the corporate,” Greg mentioned. “I imagine that when you could have the next function with the proper intentions and focus, nice issues will occur for the corporate. And that’s precisely what occurred at ACN. Thirty years later, and we’re extra related in the present day than at any level in our firm’s historical past.”
Cheers to the Subsequent 30 Years
ACN has a lot to have a good time, because it enters a brand new decade of serving IBOs, by steadfast management and ongoing enlargement. Within the final a number of years, ACN has grown by the acquisition of two corporations: Kynect and Workforce Nationwide. Each corporations’ important service choices match completely into ACN’s portfolio, creating worth for present ACN IBOs in addition to these IBOs that transitioned from Kynect and Workforce Nationwide.
“Each are service based mostly corporations, with comparable core values,” Robert shared. “So, it was a straightforward transition for each corporations, as each have excessive expectations and a household surroundings. It’s been nice so as to add them to the workforce as IBOs and within the company workplace.”
ACN’s founders, company workforce members and IBOs are eagerly trying to the subsequent 30 years, as they proceed to develop collectively by serving their prospects’ important wants.
“We’re enthusiastic about persevering with to assist others,” Greg mentioned. “The latest addition of companies like Impression Well being Sharing and Truvvi Way of life makes us very bullish in regards to the future.”
From the Could 2023 situation of Direct Promoting Information journal.
