Add GIF to Outlook E mail — Stripo.electronic mail

Microsoft Outlook is among the hottest electronic mail and job administration instruments. With 4.16% of individuals worldwide utilizing the Outlook app, it’s essential to benefit from this product and apply it to draw clients and enhance income.

Equipping your Outlook emails with animated GIF photographs will make your content material look eye-catching and change lengthy textual content descriptions with interesting visuals. On this article, you’ll discover ways to add GIFs to your Outlook message and discover the very best examples of animated imagery.

So, who can see animated GIFs in emails:

• Outlook as a part of a Microsoft 365 subscription or Workplace 2021;

• MS Outlook for cell gadgets as app;

• Outlook 2003 as app;

• Outlook for Mac as app;

• Outlook net model on each cell and desktop gadgets.

GIFs are inserted the identical approach you insert photographs into electronic mail templates:

• pull the “Picture” fundamental block (module) into the template;

• add an animated GIF picture;

• or paste an acceptable hyperlink;

• end your template;

• hit “export”!

For extra data, please watch the video beneath:

Restrictions for GIFs in Outlook desktop app:

1. Within the desktop app, Outlook animated GIFs are solely performed 3 times routinely. When the recipient opens an electronic mail for the fourth time, they might want to click on the “play” button.
   Observe: GIFs are performed routinely as many occasions as the e-mail will get opened within the Outlook net model and Outlook cell app.

2. For those who add 4 or extra animations to your electronic mail, none can be performed routinely. Readers will see the “play” button over all of them. That is nice. A couple of GIFs performed without delay may cause epileptic assaults. This fashion, Outlook cares about our recipients.
   Observe: within the net model, there can be no “play” buttons. GIF photographs will load and “work” routinely.

Fallback for these recipients who use outdated variations of Microsoft Outlook

Recipients who use Outlook 2007, Outlook 2010, Outlook 2013, Outlook 2016, and even Outlook 2019 will nonetheless see static photographs — the primary body of the animated GIF photographs. 

Actually, in case your GIF delivers some crucial data or fulfills every other mission, you’d like all of your clients to see it.

So, right here’s easy methods to electronic mail an animated picture in Outlook to recipients who use an older model of this electronic mail consumer:

• additionally, you possibly can add a notice “view as GIF on the internet”.

GIFs in emails: finest practices 

Essential: With the rising recognition of GIFs, movies, and video video games, the world has confronted a brand new type of epilepsy — photosensitive epilepsy. Sadly, 3% of our inhabitants now endure from it. Thus, aside from making GIFs acceptable and priceless, we have to make them secure.

Suggestions to comply with so as to not hurt recipients:

1. The primary cardinal rule is to be sure you place only one animated GIF picture on a display screen. Some manufacturers do 2-4 of them. However actually, this could trigger dizziness in recipients.

2. Preserve your GIFs inside two flashes per second, in any other case, it might probably trigger photosensitive epilepsy (PSE) seizures in folks. The answer is to let photographs in GIFs slowly interchange with one another. Moreover, it’s not essential to animate complete banners — you possibly can animate simply small components.

Finest examples of accessible GIFs in emails

On this block, we compiled the very best examples of the GIFs that meet the necessities for stopping photosensitive epilepsy seizures.

1. Adidas

Mission the GIF fulfills: demonstrates the product’s distinctive options.

With a purpose to showcase distinctive options of your new merchandise, or with a purpose to present subscribers easy methods to begin utilizing your instruments, you should present them with a handbook or add a protracted description. However as for the primary possibility, it’s possible you’ll not make certain that all recipients will click on the “magic” button. And as for the second, you actually doubt customers will actually learn it. For this reason an Outlook message with animated GIFs is a superb resolution.

Adidas actually did its finest. This GIF has common velocity, it doesn’t harm it. But, they demonstrated how their sneakers have a look at night time.

What makes this GIF so gentle? — When creating one, Adidas utilized the “transition” impact.

2. Banana Republic

Mission the GIF fulfills: lets recipients know which classes the low cost applies to.

After all, Banana Republic might have made two banners or divided the present one into two. However within the first case, the e-mail would have grow to be for much longer, whereas within the second possibility, with a “sale notification” over the photographs, it could have appeared overloaded.

On this easy approach, Banana Republic notified its prospects and present clients that the low cost applies to 2 classes: women and men.

What makes this GIF so gentle? — Related place of the folks within the photographs.

3. Monica Vinader

Mission the GIF fulfills: supplies recipients with a closeup.

Typically we have to present readers with a closeup of the product merchandise we’re presently selling. Picture rollover impact and Outlook animated GIFs are the very best options on the market.

What makes this GIF so gentle? — Numerous photographs containing a snippet of the merchandise that may be a little bit nearer than the earlier one and vice versa — every picture accommodates a snippet of the merchandise which is situated a bit farther. These photographs interchange slowly on account of transition.

4. Victoria’s Secret

Mission the GIF fulfills: demonstrates your wealthy assortment in a nutshell.

When you should showcase all assortment, or when you should clarify what gadgets the set consists of, you’d higher use an animated GIF.

On this case, you shouldn’t have to animate the complete banner — only a single aspect of it.

What makes this GIF gentle? — Location, width, and size of the panties stay unchanged.

Observe: on this easy approach, you can too show all of the out there colours of recent attire.

5. Athleta

Mission the GIF fulfills: demonstrates the methods to combinate gadgets of your attire.

This animated GIF picture consists of 5 photographs. Including every of them individually to our electronic mail would make it lengthy and fewer dynamic, I dare to say “boring”. Whereas this GIF does fairly the alternative — it enlivens Athleta’s electronic mail marketing campaign. Moreover, this GIF enhances the aim of this marketing campaign — “demonstrating the commute advantages”.

What makes this GIF so gentle? — When creating one, Athleta utilized the “transition” impact.

6. Outdated Navy

Mission the GIF fulfills: present clients which merchandise the low cost applies to.

With three photographs on this GIF, Outdated Navy reveals customers which class the low cost may be utilized to. Such an animated GIF picture brightens up the promotional electronic mail and doesn’t overload clients with quite a few product photographs. 

What makes this GIF so gentle? — When creating one, Outdated Navy utilized the “transition” impact.

Observe: moreover merchandise with low cost presents, the corporate additionally reveals further gadgets like tops and blouses to create fashionable outfits. This fashion, you possibly can have interaction your clients to purchase extra. 

7. Brighton

Mission the GIF fulfills: attracts consideration to the CTA button. 

The corporate presents clients to have fun summer time and add some colours to their accent wardrobe. Brighton makes use of the colourful CTA button to showcase this vibrant development and seize customers’ consideration.

What makes this GIF so gentle? — Clean colour transition.

8. Google Workspace

Mission the GIF fulfills: presents the brand new characteristic (private duties).

Animated GIFs are a fantastic software to current new options and show easy methods to use them. Google Workspace reveals recipients the way in which to create private duties from messages. Customers may also set a due date, add an outline, and get again to the dialog. Thus, clients don’t get overloaded by lengthy textual content directions and see easy methods to use new options with out studying the complete electronic mail.

What makes this GIF so gentle? — A easy transition between photographs.

9. ColourPop Cosmetics

Mission the GIF fulfills: supplies clients with a sale notification. 

Including GIFs to your emails makes your content material extra eye-catching and helps clients discover the important thing components of your message. However nonetheless, it’s important to not annoy customers with numerous animated banners and a couple of+ GIFs in a single electronic mail. 

ColorPop Cosmetics utilized a slight animated shadow impact over their sale notification. The impact is barely seen and doesn’t trigger dizziness in customers, but it surely nonetheless makes them have a look at the principle a part of this electronic mail. 

What makes this GIF so gentle? — Animated shadow textual content impact.

10. Morning Brew

Mission the GIF fulfills: show a variety of merchandise.

Morning Brew offered clients with a particular provide — a code that permits them to get a reduction for eco-conscious sneakers that by no means go on sale. The corporate used an animated GIF picture to showcase a variety of colour choices to select from. 

What makes this GIF so gentle? — Location, width, and size of the sneakers stay unchanged.

Observe: it’s a improbable solution to present your merchandise with out taking a lot of your clients’ time.

Closing ideas 

Now, electronic mail advertising and marketing specialists and firms utilizing Outlook as a company electronic mail consumer shouldn’t have to fret that some subscribers (like each tenth one) is not going to see the GIFs with directions and descriptions. As a result of now customers can see GIFs in Outlook. And GIFs are a improbable solution to hold your messages each interesting and priceless.

I simply wish to remind you that Stripo lets you create HTML emails for Outlook, after which export them to this electronic mail consumer in two easy steps. Ship these elegant emails out to your clients, colleagues, and pals to impress them with content material that sparks an curiosity.