Marketing campaign Serves to Stem Misinformation on Local weather Change By Artistic Advert Codecs Reaching Thousands and thousands of Folks; is Supported by Founding AdTech Companions InMobi, Pinterest, Verve Group, Index Change, Amobee, Media.internet, SeenThis, SmartNews, Media.Monks, Neatly.io
REDWOOD CITY, Calif. & LOS ANGELES — AdTechCares––a 501 (c)(3) group co-founded in 2020 by Amobee and greater than 50 companions from throughout the promoting ecosystem––has partnered with Undertaking Drawdown, a nonprofit group working to cut back greenhouse fuel concentrations within the ambiance, to launch a world marketing campaign to encourage local weather motion.
“12 months-over-year, InMobi continues to help AdTechCares and its vital mission. InMobi is thrilled to be the first viewers associate on this marketing campaign with Undertaking Drawdown to affect individuals throughout the globe about how they’ll fight local weather change”
AdTechCares labored intently with Neatly.io, Rooster + Black Artistic, and Undertaking Drawdown, to create highly effective messaging and establish key audiences for the “Odd One Out” world promoting marketing campaign that launched in November 2022. The marketing campaign, which targets each particular person and systemic change-makers, seeks to inspire climate-friendly actions in three areas: meals, agriculture and land use; business; and transportation, utilizing photograph and illustrated therapies. Twelve inventive choices can be found in a wide range of sizes for AdTechCares companions to share with audiences all over the world. The marketing campaign will run indefinitely to help the long-term objective of avoiding catastrophic local weather change and shaping a more healthy planet for present and future generations. Sectors similar to vitality and buildings could also be added to the marketing campaign sooner or later. Media.Monks, world advertising and marketing and promoting companies firm and AdTechCares member, will help the hassle with social technique and execution, and Scope 3, the one firm to measure end-to-end emissions from throughout the media and promoting provide chain, will run the marketing campaign measurement.
“We have now all been discouraged by the ‘doom and gloom’ tales which have dominated local weather change information in recent times,” says Todd Reubold, Director of Advertising and Communications at Undertaking Drawdown. “Undertaking Drawdown and AdTechCares purpose to alter the dialog. This marketing campaign will deliver hope to the narrative and encourage motion by displaying how—if we work collectively—we are able to tackle local weather change as shortly, safely, and equitably as doable.”
“As a member of AdTechCares, and a longtime supporter of Undertaking Drawdown and its mission, we’re proud to assist amplify this marketing campaign,” says Liz DeAngelis, VP, Programmatic & Media at Media.Monks. “The promoting group has a novel alternative to have a profound impression on the best way our world takes on local weather change. At Media.Monks, and extra broadly at S4Capital, working towards a extra sustainable future for all is core to our ESG technique and ethos. We’re honored to lend our abilities and experience to this marketing campaign and trigger.”
“12 months-over-year, InMobi continues to help AdTechCares and its vital mission. InMobi is thrilled to be the first viewers associate on this marketing campaign with Undertaking Drawdown to affect individuals throughout the globe about how they’ll fight local weather change,” says Kunal Nagpal, Chief Enterprise Officer, InMobi.
AdTechCares proudly companions with organizations, similar to InMobi, Amobee, Index Change, GeoEdge, Media.Monks, Media.internet, Pinterest, SmartNews, SeenThis, Neatly.io, Verve Group in addition to others, and most lately went stay with campaigns in partnership with Sandy Hook Promise, which has served almost 3 million impressions throughout digital, video and out-of-home.
AdTechCares launched at the beginning of the Covid-19 pandemic in 2020 and has since partnered with 50+ advert tech corporations to fight misinformation and preserve humanity properly. AdTechCares’ efforts initially centered on Covid-19 security, in addition to Black Lives Matter and the Covid-19 vaccination rollout, campaigns which have reached greater than three billion customers mixed throughout the globe.
AdTechCares
AdTechCares is a coalition of promoting businesses, media corporations and advert tech suppliers donating their time, stock and expertise platforms to fight misinformation about Covid-19, help fact-based journalism, and affirm that Black Lives Matter all over the world. To affix the AdTechCares coalition, click on right here. To comply with on LinkedIn, click on right here.
About Undertaking Drawdown
Based in 2014, Undertaking Drawdown is the world’s main useful resource for local weather options. Our mission is to assist the world attain “drawdown”—the purpose sooner or later when ranges of greenhouse gases within the ambiance cease climbing and begin to steadily decline, thereby stopping catastrophic local weather change—as shortly, safely, and equitably as doable. For extra info, see drawdown.org.
