Occasion advertising is even simpler if you benefit from e-mail automation, which lets you schedule a collection of emails upfront and frees your time to deal with different advertising efforts. Make your subsequent occasion a hit by automating the next seven emails designed to spice up attendance and drive ticket gross sales.
1. Occasion invites
Start your e-mail collection with an invite to your occasion. Your invitation emails ought to create pleasure. Ask your self:
- How is your occasion related to your viewers?
- Why ought to they attend? What advantages will they get, and what expertise can they count on?
- The place can they study extra?
- How can they register?
Frequent sense says your occasion invites (and all of your occasion emails) should embrace the identify, date, time and placement in addition to your occasion brand. However go the additional mile by telling your viewers what’s in it for them.
2. Early hen reductions and incentives
What are you able to supply to individuals who register early? A reduction or freebie could be a highly effective incentive that additionally helps you establish what number of attendees you should plan for. Concepts embrace:
- A reduction on occasion tickets bought earlier than a deadline
- A collection of tiered reductions main as much as the occasion
- A freebie in the event that they enroll by a sure date, akin to a T-shirt
- VIP seating or lodging
- First dibs on the official occasion lodge
- Most popular parking or a free parking cross
- Backstage passes
- Food and drinks vouchers
Undecided which provide will encourage your viewers? Take into account A/B cut up testing towards small segments of your record to see which will get the best response. Then, ship that supply to your bigger record.
3. Referral requests
Occasions are extra enjoyable with pals, so embrace referral requests as a part of your e-mail collection. You may ship emails that:
- Ask registered attendees to ask pals, and supply an incentive for each pal who registers
- Supply particular incentives to teams of three or extra to encourage a number of ticket gross sales
- Promote an in-event contest, akin to greatest group T-shirt or costume
- Supply lodge room reductions for multi-room bookings
- Supply free or low cost parking for automobiles with three or extra folks
- Give attendees a social hyperlink to simply share and invite their pals
- Encourage attendees to ahead your e-mail invite to their contacts
Remind your viewers how a lot they’ll take pleasure in your occasion if they convey pals alongside, and you may simply double or triple your ticket gross sales.
4. Group gross sales emails
Use e-mail to advertise group gross sales and earn an enormous spike in ticket gross sales. Concepts embrace emails that:
- Ask your viewers to share your occasion with their teams, akin to nonprofits, church teams, golf equipment, sports activities groups, colleges, Fb teams, group organizations and every other group they’re a part of
- Supply group reductions and incentives akin to reserved seating so teams can sit collectively
- Supply particular incentives for nonprofit teams, akin to a portion of ticket gross sales donated to a given trigger
- Promote a charity that teams shall be fascinated by supporting: They get to contribute and have a good time doing it
Take into account which varieties of teams are more likely to be fascinated by your occasion. Then, assist them see why attending your occasion is a good suggestion for his or her group.
5. Occasion newsletters and bulletins
Ship common e-mail updates to maintain your viewers and excited. Concepts embrace:
- Leisure bulletins: Inform your viewers who shall be performing as you ink contracts
- Meals and vendor bulletins: What treats can they take pleasure in at your occasion? Which distributors supply on-site buying?
- Accessible experiences: Will your occasion have video games, contests, obstacles and different experiences attendees can take part in?
- Useful suggestions: How can they get in early? The place ought to they park? What are the very best instructions? The place are the very best seats?
- Occasion schedule: Make it straightforward for attendees to print a schedule to maintain of their pockets
Use e-mail newsletters and bulletins to repeatedly create buzz round your occasion and improve registrations because the date attracts close to.
6. Social shares
Use e-mail to ask your viewers to share your occasions on Fb, Twitter, Instagram and different social accounts. A easy request can work, however you may get higher outcomes if:
- You connect your e-mail to a contest; for instance, promote a photograph contest previous to the occasion and let others decide the winners on social media
- You supply a particular incentive for sharing your occasion, particularly if these shares result in ticket gross sales
- Your occasion helps a trigger, remind your viewers about your occasion’s affect and counsel social sharing as a easy approach they can assist
Don’t underestimate the facility of social media for occasion promotion or the flexibility of e-mail to drive social shares.
7. Product gross sales
Providing cool swag at your occasion? Let your attendees get it early with emails that promote product gross sales. Concepts embrace:
- T-shirts, hats and different attire
- Wristbands or occasion bracelets
- Sun shades
- Drinkware akin to tumblers, water bottles and low mugs
- Flying discs
- Umbrellas
- Tote luggage
Even higher, create an official occasion swag bag filled with the requirements attendees must “survive” your occasion. Promote it as an add-on to ticket gross sales or supply it as an early registration incentive.
Get even higher outcomes with superior occasion e-mail automation
These seven varieties of occasion emails are an excellent begin for occasion promotion, however you possibly can take your advertising a step additional with superior automation. For instance, you possibly can:
- Routinely section registrants into new lists and automate emails that target referrals and product gross sales
- Routinely section your viewers by demographics and promote distinctive promoting factors by section; for instance, you possibly can promote the charitable trigger your occasion helps or the leisure worth of your occasion
- Routinely section VIP ticket holders from commonplace registrants and automate totally different emails in response to the experiences they’ll have — and promote distinctive upsells related to every viewers
Keep in mind, the extra your emails converse to your viewers, the extra possible they’re to reply, share and register. Superior automation can maximize ticket gross sales on your occasion.
Increase your e-mail advertising with social automation
E-mail isn’t the one occasion advertising platform you possibly can automate. Increase your e-mail promotions with social posts scheduled to coincide along with your emails. Doing so provides a number of advantages, together with:
- Multi-channel advertising and repetition that influences registrations
- Social proof when your viewers likes and shares your occasion
- “Set it and neglect it” simplicity if you schedule your posts forward of time
- The flexibility to focus your efforts on new occasion advertising alternatives because it attracts close to
E-mail and social automation are highly effective advertising instruments which can be confirmed to extend occasion attendance and increase ticket gross sales. Leverage the facility of automation to make your subsequent occasion a roaring success.
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