Within the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Monetary CMO Andrea Brimmer.
There are manufacturers that discuss the discuss, and types that stroll the stroll. Throughout Brimmer’s tenure at Ally, the monetary firm has dedicated to a 50/50 media spend throughout males’s and girls’s sports activities, a pledge vastly superior by a first-of-its-kind take care of Disney earlier this 12 months.
On this episode, we hear how Brimmer’s collegiate soccer profession helped drive her want to create fairness within the sports activities and media panorama, the right way to break the cycle of underinvesting in girls’s sports activities and the way manufacturers and entrepreneurs can actually change the sport.
Stream the brand new episode beneath, pay attention and subscribe on Apple podcasts or discover it on Spotify.
