This yr has been marked by a collection of revolutionary function launches comparable to our enhanced e-mail editor, new account, and GenAI know-how. As well as, we reached the exceptional milestone of 1 million customers. These accomplishments underscore our dedication to innovation, consumer empowerment, and setting new requirements within the e-mail advertising business.
Stripo’s 2023 in numbers
Welcome to the standard rubric that we actually get pleasure from — Stripo’s yr in overview, distilled into key figures. Right here, we highlight essentially the most important numbers that outline our journey by 2023:
- engagement per session: On common, every sheet noticed 22 classes, indicating a excessive stage of engagement and interplay with our platform;
- collaborative efforts: An e-mail was edited by a most of 4 individuals, showcasing the collaborative spirit that drives profitable e-mail campaigns;
- intensive template enhancing: The file for essentially the most modifications made to a single template stood at 2,242 throughout 22 classes. This interprets to almost 100 modifications per session, a testomony to the meticulous and thorough work of our customers;
- prolific e-mail creation: Since 2017 — a exceptional complete of 8,361 emails created by a single consumer. In 2023 — a staggering 3,507 emails had been crafted by our most lively consumer, highlighting each dedication and productiveness;
- versatility in e-mail exporting: The utmost variety of totally different E-mail Service Suppliers (ESPs) to which a single e-mail was exported reached 6, demonstrating the pliability and adaptableness of our platform;
- rising neighborhood: Roughly 270,000 new customers joined us in 2023, considerably increasing our vibrant neighborhood of e-mail entrepreneurs.
The evolution of our e-mail editor
Staying forward of the curve is important — not only for us — however, extra importantly, for our customers within the dynamic area of e-mail advertising. This yr, our focus prolonged past merely updating the design. We aimed to create one thing considerably extra impactful for our customers.
The brand new editor: Efficiency and innovation
Our major aim with the new editor was to considerably enhance its efficiency, and we’re thrilled to report that our customers vastly appreciated these enhancements. Quicker, extra environment friendly, and extra dependable — these are the hallmarks of our revamped editor.
However that is not all. We perceive the significance of agility in at this time’s fast-paced digital surroundings. Subsequently, we have designed the brand new editor to facilitate the speedy addition of recent options. This strategy ensures that we are able to rapidly adapt to rising tendencies and consumer wants, protecting Stripo on the forefront of e-mail advertising know-how.
WYSIWYG
A standout function of our new editor is the mixing of “True” WYSIWYG (What You See Is What You Get). This superior interface revolutionizes e-mail creation, permitting customers to work on a particular model of their e-mail (desktop or cell), swap modes seamlessly, and ideal their designs in actual time. This functionality ensures that what you design is precisely the way it will seem to recipients, an important benefit in at this time’s e-mail advertising panorama the place responsiveness and adaptableness are key.
Ongoing developments: Options on the horizon
Whereas we’re pleased with the progress we have made, we acknowledge that there is all the time room for development. Presently, options such because the Timer and AMP (Accelerated Cellular Pages) are nonetheless being developed for the brand new editor. To add them to your e-mail, it’s worthwhile to swap to the previous editor and when you’re achieved swap again. Relaxation assured that each one the modifications/modifications you make within the previous editor will keep in-tact within the new editor.
Transitioning from previous to new
We perceive that change could be daunting, which is why the previous editor will stay operational for an additional yr to make sure a easy and stress-free transition. Presently, the brand new editor remains to be within the testing section and is on the market by default solely to new customers. This strategy permits us to refine and ideal the brand new editor based mostly on consumer suggestions and utilization patterns. Throughout this transition interval, customers can simply swap between the previous and new variations, which is able to enable everybody to maneuver at their very own tempo and adapt comfortably to the brand new options and interface.
The evolution of Stripo’s account
This replace is not only a facelift; it is a full transformation geared toward enhancing velocity, effectivity, and collaboration in e-mail advertising.
Quicker and extra environment friendly
The brand new account at Stripo has been meticulously up to date to hurry up your work. We have streamlined processes and optimized efficiency, guaranteeing that each motion you’re taking is quicker and extra responsive. This improve is not only about fast fixes; it is a foundational enchancment designed to help all of the thrilling options we plan to introduce.
Group initiatives
One of many standout options of our new account system is the flexibility to create teams for particular person initiatives. You possibly can set up particular settings and model pointers that may be robotically utilized to all current and future initiatives inside the group. What’s extra, this performance permits you to assign roles, set permissions, and handle entry inside these teams seamlessly. This function is a game-changer for groups trying to preserve consistency and streamline workflow.
Versatile roles and permissions: Tailoring entry
Presently, our system helps commonplace roles and permissions, however we’re actively creating a extra versatile framework. This replace will enable for customized roles and permissions, providing you with larger management over how your workforce interacts with initiatives. It is all about offering the appropriate entry to the appropriate individuals on the proper time.
Recognizing the growing want for cell accessibility, we have redesigned the account to be snug and environment friendly to make use of on cell gadgets. Whether or not you are within the workplace or on the transfer, you will have the total energy of Stripo at your fingertips.
The brand new account system at Stripo is extra than simply an improve; it is a transformation that paves the best way for a extra collaborative, environment friendly, and mobile-friendly e-mail advertising expertise. We’re enthusiastic about these modifications and are assured that they’ll considerably improve your e-mail advertising efforts.
Commenting and real-time co-editing: A piece in progress
We had bold plans to launch the commenting and real-time co-editing options in 2023. Nevertheless, our dedication to utilizing CRDT (Battle-free Replicated Knowledge Sort) know-how to make sure that feedback are saved even with out an web connection has led to a slight delay. This know-how is essential for offering a seamless collaborative expertise, and we’re working diligently to implement it successfully.
Teamwork enhancements in progress
We’ve talked about that we’re within the midst of creating sturdy commenting and real-time collaborative enhancing options. These instruments are designed to permit instantaneous suggestions and collaborative content material creation. As soon as applied, these options will considerably improve the best way groups work together and work on emails, making the method extra dynamic and environment friendly.
Integration with Slack and Asana
One other thrilling growth is the mixing of Stripo with standard undertaking administration instruments comparable to Slack and Asana. With this function, people will be capable of view initiatives and depart feedback with out the necessity to register or log in to Stripo each time. This stage of accessibility is especially useful for groups that embody exterior collaborators or shoppers who want to supply enter with out being totally immersed within the Stripo surroundings.
The concentrate on teamwork inside Stripo is a mirrored image of our understanding of the collaborative nature of contemporary e-mail advertising. These new options are being launched with the aim of considerably enhancing workforce dynamics and bettering undertaking outcomes.
Prioritizing knowledge safety and belief
For us, the safety of each our shoppers and their subscriber’s knowledge is paramount. That’s the reason we have applied measures to make sure the very best stage of knowledge safety and to construct belief with our shoppers.
Two-factor authentication (2FA): An additional layer of safety
We have launched Two-Issue Authentication (2FA) as an ordinary safety function for all Stripo accounts. By requiring a second type of verification, usually a code despatched to a cell gadget, 2FA offers our shoppers with peace of thoughts, guaranteeing that their knowledge is well-protected.
Complete safety certifications
Stripo is devoted to sustaining excessive requirements of knowledge safety and safety, as mirrored in our vary of safety certifications. These certifications are a testomony to our constant adherence to established knowledge safety practices. They supply our shoppers with the reassurance that each their very own and their subscribers’ knowledge are securely managed and guarded.
Vanta verification: A testomony to our safety requirements
We’re proud to announce that we have now handed the Vanta verification, a rigorous evaluation of our safety protocols and practices. This verification is a testomony to our unwavering dedication to knowledge safety.
Wanting forward, we’re on observe to obtain our SOC 2 certification in February, additional solidifying our place as a pacesetter in knowledge safety. This certification, famend for its stringent necessities, will present an extra layer of assurance concerning our safety, availability, and confidentiality practices. Upon receiving the SOC 2 certification, it is going to be added to our Belief Middle.
Ongoing vigilance: Handbook moderation and HackerOne collaboration
Our strategy to safety is proactive and steady. We make use of handbook moderation to make sure that no scammers slip by our defenses. This hands-on strategy enhances our automated techniques, offering an extra layer of scrutiny.
Moreover, our cooperation with HackerOne highlights our dedication to staying forward of potential safety threats. By partaking with a neighborhood of moral hackers, we are able to establish and tackle vulnerabilities earlier than they are often exploited, guaranteeing a safe platform for our shoppers and their subscribers.
Advancing accessibility in e-mail advertising
We concentrate on an important facet that usually goes neglected within the digital world: accessibility. At Stripo, we’re devoted to making sure that our platform and the emails created by it are accessible to everybody, together with these with visible impairments.
Optimizing e-mail code for accessibility
At Stripo, we have taken a major step this yr by optimizing the code for all emails created by our platform. This optimization is in keeping with the rules set by the E-mail Markup Consortium, guaranteeing that emails should not solely visually interesting but additionally accessible, significantly for display screen reader customers. Recognizing our duty with over 1,000,000 customers, we consider that optimizing emails for display screen readers is an important step towards making the digital world extra inclusive. By enhancing the accessibility of emails from our platform, we contribute to a extra accessible on-line surroundings, benefiting our huge subscriber base and making a constructive influence on the neighborhood.
E-mail marketing campaign precheck: Planning for enhanced accessibility
As we proceed to refine our e-mail options, we’re excited to share an idea that’s presently in our growth pipeline: the E-mail Marketing campaign Precheck instrument. Though it isn’t but out there, it represents a major step ahead in our efforts to assist customers establish potential accessibility points of their e-mail designs, aligning with our dedication to inclusivity.
Whereas the ultimate design and coding optimizations for display screen reader compatibility are sometimes within the arms of entrepreneurs and designers, our aim is to supply them with a instrument that gives beneficial insights and proposals. The Precheck instrument, nonetheless within the strategy planning stage, goals to handle the wants of people who’re colorblind, dyslexic, or epileptic. By highlighting areas of an e-mail that won’t meet accessibility requirements, and suggesting enhancements, we’re getting ready to empower our customers to create extra inclusive and efficient e-mail communications.
Stripo’s accessibility initiative: WCAG certification
Stripo’s dedication to accessibility goes past simply the emails created on our platform. We’re actively working towards aligning with the Net Content material Accessibility Pointers (WCAG), specializing in making our platform usable for people with visible impairments, together with those that are coloration blind. This initiative is about adapting our instruments to be extra intuitive and user-friendly for individuals with a variety of disabilities, permitting everybody, no matter their visible skills, to craft efficient e-mail campaigns effectively.
By optimizing our emails for accessibility, introducing instruments such because the E-mail Marketing campaign Precheck, and present process WCAG certification, we’re taking concrete steps towards this aim. We perceive that an inclusive strategy is just not solely a matter of compliance but additionally a mirrored image of our values and dedication to serving a various consumer base.
Evolutionizing e-mail advertising with GenAI
This yr at Stripo, we have launched into a twin path of innovation, considerably advancing each our interactive modules and GenAI know-how. Whereas our interactive modules proceed so as to add a component of engagement and playfulness to emails, remodeling them into immersive experiences, the mixing of GenAI marks a brand new period in e-mail design and content material creation. Collectively, these developments are reshaping the best way audiences work together with e-mail content material, elevating every e-mail from a easy message to a dynamic, personalised expertise.
GenAI: A game-changer for textual content and modules
Our GenAI know-how is a groundbreaking addition to our suite of instruments. It is designed to revolutionize not simply particular person textual content parts however complete e-mail modules. GenAI’s capabilities prolong past primary textual content technology; it is about creating cohesive, contextually related, and fascinating content material for complete e-mail modules.
The imaginative and prescient: Automated e-mail creation
Our imaginative and prescient for GenAI is bold. We’re not simply trying to automate components of the e-mail creation course of; we intention to automate the complete course of. From drafting compelling content material to designing visually interesting and interactive modules, GenAI is ready to remodel how e-mail advertising campaigns are developed. This stage of automation will save time, scale back the margin for error, and permit entrepreneurs to concentrate on technique and creativity.
Stripo’s interactive recreation modules
In 2023, Stripo considerably expanded our interactive module choices, introducing a variety of partaking and playful video games which have reworked the e-mail advertising expertise. These recreation modules, a part of our interactive module generator, have opened new avenues for creativity and engagement in e-mail campaigns.
A various vary of interactive video games
Our interactive module generator now contains a number of new video games, every designed to captivate and have interaction e-mail recipients:
- scratcher recreation: This interactive function permits the creation of a “scratch-to-reveal” expertise, much like lottery tickets. Customers can disguise secret messages or promo codes beneath a scratchable floor, including a component of shock and interplay to their emails;
- wheel of Fortune: This recreation lets recipients spin a digital wheel to win prizes or uncover promo codes, including a enjoyable and interactive ingredient to the e-mail expertise;
- puzzle quiz recreation: A artistic approach to have interaction subscribers, this recreation challenges them to resolve a puzzle or riddle, with the reply revealed in an assembled picture;
- title match recreation: Added in October, this recreation calculates the compatibility of two names or how nicely a selected trip vacation spot fits the recipient. It is a versatile instrument that can be utilized in varied thematic e-mail campaigns, comparable to Valentine’s Day or journey newsletters.
These video games could be created simply by a user-friendly interface and require no coding abilities. They provide a singular method for entrepreneurs to reinforce their e-mail campaigns, making them not only a technique of communication however an interactive expertise.
Celebrating milestones and setting new targets
Furthermore, we need to spotlight the numerous occasions and milestones which have formed our yr, and stay up for our aspirations for 2024.
Celebrating 1 million customers
A monumental achievement for Stripo this yr is reaching the 1 million consumer milestone. That is greater than only a quantity; it is a testomony to the belief and loyalty of our customers. Every represents a narrative of creativity, success, and partnership with Stripo. A lot of customers who joined us in 2017 proper after launch are nonetheless with us. We’re extremely pleased with this achievement and are motivated to proceed offering distinctive service and revolutionary options to our rising neighborhood.
Stripo at main occasions and podcasts
This yr, Stripo has made its presence felt at a number of main business occasions, connecting with friends, gaining insights, and sharing our experience. A standout second was our participation in MailCon, a number one e-mail advertising convention. It was right here that we drew inspiration from the likes of Cyrill Gross, whose insights on interactive fallback performed a pivotal function in shaping our strategy to e-mail engagement. These occasions should not nearly networking; they are a supply of inspiration and innovation for us.
Wanting ahead: Our plans for 2024
As we set our sights on 2024, Stripo is gearing up for a yr of bold developments and strategic expansions. Our roadmap is outlined by a dedication to steady innovation and enhancing consumer expertise.
A serious milestone that we’re enthusiastic about is the rollout of Actual-Time Commenting, slated for this spring. This function is ready to revolutionize the best way groups collaborate on e-mail initiatives, enabling immediate suggestions and streamlined communication.
Recognizing the transformative energy of AI in e-mail advertising, we’re delving deeper into automating the creation of particular sorts of emails. Our journey into AI-driven options has already begun, and we’re desperate to share our progress on this area quickly.
In keeping with the WYSIWYG precept, we’re additionally planning to adapt and edit emails in each darkish and light-weight themes. This function permits customers to right away see how their emails might be rendered in numerous themes and make obligatory changes on the spot.
Moreover, we plan to take care of our dedication to knowledge safety and accessibility, guaranteeing that our platform is just not solely superior when it comes to know-how but additionally accountable and inclusive. We consider that the way forward for e-mail advertising lies within the steadiness of innovation, safety, and accessibility.
Wrapping up
As 2023 attracts to an in depth, Stripo stands at a pivotal level of transformation. This yr has been marked by important achievements and the initiation of main modifications that set the stage for an much more dynamic future. As we navigate these colossal modifications, our focus stays steadfast on enhancing and revolutionizing e-mail advertising.
We perceive that the wants and insights of our customers form our journey. Subsequently, we warmly invite your solutions and suggestions. You probably have concepts about how we are able to enhance or make our platform extra user-friendly, please attain out to us. Your enter is invaluable as we try to evolve and adapt.
Thanks for being part of our journey. We sit up for persevering with this journey collectively in 2024.
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