Co-Founder and VP of Advertising and marketing
Mada co-founded Department in 2014, masterminding the community-driven advertising technique behind the corporate’s early, explosive success. Mada presently leads advertising and new market improvement for Department, and he or she stays deeply concerned within the firm’s world tradition initiatives, which have led to a number of trade awards.
Dec 05, 2022
It’s an honor for Department to as soon as once more unveil the winners of the Cellular Development Awards. Thanks to our judges who narrowed it down to only eight winners. These manufacturers have showcased their efforts from the previous yr and exemplify the spirit of innovation and development. We’re so excited to see the place they take their manufacturers within the years to return and we’re excited to proceed partnering with them within the New Yr.
Listed below are the winners in all eight classes:
Finest App Adoption Marketing campaign: Recognizing a extremely profitable app adoption marketing campaign.
Firm: Expedia Group
Marketing campaign: Expedia used machine studying to extend app adoption to know traveler’s wants and make applicable suggestions by Expedia’s reserving expertise. They customized their messaging and content material for every person to make sure they had been rendering info most related to them with a view to simplify the person expertise and drive engagement. Behind every message, Expedia included a Department deferred deep hyperlink to create a seamless journey into the app.
Finest Retention Marketing campaign: Recognizing a marketing campaign delivering the perfect retention marketing campaign on cellular.
Firm: Ancestry
Marketing campaign: To retain present app customers and drive person acquisition, Ancestry launched a devoted e-mail marketing campaign that includes the primary advantages of the Ancestry app with the topic line: “The Ancestry app can try this?!” Utilizing Department’s Common E-mail, they had been capable of customise the CTAs and redirects all through the e-mail to create a customized expertise for his or her customers.
Finest General Development Marketing campaign: Recognizing manufacturers which have created new and revolutionary channels, strategies, techniques, or methods to extend cellular development over the previous yr.
Firm: Jersey Mike’s
Marketing campaign: Jersey Mike’s launched the Day of Giving marketing campaign to drive scalable development, enhance model consciousness, and drive donations all through the month of March. The marketing campaign was promoted throughout all main channels, together with tv, offline, paid and natural social media, associates, e-mail, textual content messages, and push notifications. Utilizing Department, Jersey Mike’s was capable of analyze the marketing campaign efficiency and determine which channels drove the best variety of in-app conversions.
Finest Referral Marketing campaign: Recognizing a marketing campaign that has elevated app adoption and engagement by best-in-class referral campaigns.
Firm: GoMechanic
Marketing campaign: With a view to create a clean onboarding expertise, GoMechanic launched a sturdy referral marketing campaign to develop its person base whereas concurrently rewarding present customers. Utilizing Department’s deferred deep linking resolution, GoMechanic powered its incentive-based referral program by permitting referrers to generate distinctive Department Hyperlinks contained in the app and share them with their associates to obtain the app. Upon finishing the required in-app actions, each the brand new person and the referrer had been rewarded.
Finest QR Code Marketing campaign: Recognizing campaigns which have reworked conventional offline advertising by delivering a world-class QR code expertise.
Firm: New Look
Marketing campaign: To assist drive customers from cellular net and offline sources into the app, New Look leveraged Department QR Codes to create a seamless expertise for its in-store clients. Through the use of Department, New Look was capable of create distinctive QR codes for every retailer to incentivize retailer managers and measure efficiency on a store-by-store foundation.
Finest Natural Social Marketing campaign: Recognizing the simplest natural promotion strategic and advertising campaigns throughout social to drive app acquisition, engagement, and retention.
Firm: Planet Health
Marketing campaign: As a enterprise, Planet Health seemed to interrupt into the youthful era of budding health lovers to extend their social media presence and enhance adoption of their mobile-first options. In flip, Planet Health introduced its Excessive College Summer season Go marketing campaign, or HSSP, throughout social media. By this, they inspired sharing, engagement with followers, and virality throughout Fb, Instagram, and TikTok.
Finest Influencer Marketing campaign: Recognizing a extremely profitable influencer advertising marketing campaign that drove app adoption and elevated app engagement.
Firm: nate
Marketing campaign: With a view to break down silos and walled gardens inside the online marketing and creator neighborhood, nate sought to create a unified procuring resolution the place creators can information their audiences to a single vacation spot with a view to assist manufacturers get elevated consciousness, buy and affiliate fee with out cumbersome integrations or maintenance. This launched nate’s Creator Program. Utilizing Department’s superior deep linking resolution, the Creator Program permits creators to seamlessly purchase followers irrespective of which social entry level they arrive from.
Finest Use of First-party Information: Recognizing a profitable marketing campaign that used first-party knowledge to ship a customized end-to-end expertise for patrons.
Firm: Domino’s Pizza Indonesia through Capillary Applied sciences
Marketing campaign: Domino’s sought to transform new customers into loyal clients and enhance their common order worth or AOV whereas repeatedly participating with them to remain prime of thoughts. With a customer-centric method, Domino’s Indonesia partnered with Capillary Applied sciences to judge gaps within the current understanding of their buyer. Utilizing these insights, Domino’s Pizza was capable of execute customized campaigns, based mostly on AI-powered insights offered by Capillaries superior CRM platform, to create a mobile-first technique that will encapsulate and encourage loyalty.
Co-Founder and VP of Advertising and marketing
Mada co-founded Department in 2014, masterminding the community-driven advertising technique behind the corporate’s early, explosive success. Mada presently leads advertising and new market improvement for Department, and he or she stays deeply concerned within the firm’s world tradition initiatives, which have led to a number of trade awards.
Dec 05, 2022
