Reynolds went on to thank his Undoubtedly, Possibly co-star Banks, the legendary Perlman in addition to Walker and Lambert “for taking critical stuff so unseriously. Additionally when you’re pondering Otto Desć appears to be like suspiciously like Academy Award nominee and Free Man VFX [supervisor] Swen Gillberg, you’d be mistaken. No additional questions.”
A brand-and-tag relaunch
Whereas Autodesk software program is utilized by tens of millions to make every little thing from inexperienced structure and engineering, development tasks, manufacturing, media, schooling and leisure industries, the model hasn’t actually had a media popping out.
Since its software program is used to make films as nicely, Autodesk thought the Oscars can be an ideal time to launch a model assertion, one that features the tagline “Make Something.”
“Autodesk is how the world will get designed and made, whether or not it’s a greener constructing, a cleaner automobile or an award-winning film, however we haven’t actually advised that story. We haven’t talked about why we matter to the world and why we matter to our clients,” Dara Treseder, chief advertising officer at Autodesk, advised Adweek.
When Treseder joined as CMO final 12 months, coming over from Peloton, she introduced alongside the company she had labored with, Most Effort, as a artistic companion. The company and model brainstormed on present the world that Autodesk makes the software program that its clients use to make a mess of issues, and the Oscars felt like the precise second.
“Right here’s a possibility for us to have fun the largest names in Hollywood on the largest stage, and have fun the know-how that always is behind the scenes. You don’t get these wonderful films, you don’t get Avatar, with out the Autodesk software program,” mentioned Treseder.
Reynolds utilized his Hollywood connections to usher in Perlman, Banks, Lambert and Walker, giving the marketing campaign much more credibility in its documentary-style presentation. The 4 filmmakers assist present the total spectrum of the way in which Autodesk software program impacts completely different artists, from actors to administrators, cinematographers and VFX specialists.
In serving to design the marketing campaign, Most Effort served as extra than simply an company for Autodesk.
“One of many issues I really like about Most Effort is that they’re not only a artistic company. They’re actually a strategic enterprise companion for us. They perceive create and use model to drive enterprise worth and enterprise outcomes,” she added.
