Bombardier has revealed a brand new model id anchored by the evolution of the corporate’s emblem. As the highest title in enterprise aviation, Bombardier is now solely devoted to crafting, developing, and sustaining the best enterprise jets globally.
Bombardier New World Model Identification Launches Towards Formidable Horizons
The brand new model id will emphasise and drive ahead the corporate’s distinctive strategy, prioritising prospects, and stakeholders, and fostering a novel sense of neighborhood and closeness.
The corporate is understood for its top-notch enterprise jet lineup, expanded service community, and thriving Defence group. All through its historical past, the model has stayed true to its modern spirit and household values. The brand new model id celebrates the success of Bombardier’s devoted groups, who persistently ship high-performance jets and distinctive service worldwide.
Éric Martel, President and CEO of Bombardier, stated, “As we speak is a historic second for greater than 18,000 extremely proficient and passionate Bombardier group members. Our iconic firm is wanting ahead with confidence and an modern spirit, two notions captured elegantly in our new emblem and model evolution.”
He added, “Our purchasers worldwide are leaders who form the world and who anticipate us to ship a very memorable expertise. When asking them what units Bombardier aside, the notion of ‘like household’ comes again repeatedly as a real differentiator.”
Martel expressed, “Lastly, Bombardier wouldn’t be the place it’s at this time with out the perfect individuals. They’re true masters of their craft, bridging a number of the world’s most advanced expertise with a extremely private and passionate strategy to plane inside artistry, protection modifications, 24-7 providers and far more. Our new firm model honours these highest requirements our individuals themselves have set for our business.”
A New Emblem, Mixing Innovation with Custom
The brand new emblem celebrates the corporate’s profitable shift towards constructing, designing, servicing, and modifying the world’s greatest jets.
‘The image itself, the Bombardier Mach, options the silhouette of an plane breaking the sound barrier—an ode to the ambition and modern spirit of Bombardier’s proficient individuals—whereas the strokes of wind over an plane reference the corporate’s deeply rooted heritage and the Learjet model’s storied winglet iconography.’
Mixing expertise specializing in buyer expertise and class can be evident within the customized typeface used within the new emblem. The typeface is modern but elegant, that includes refined serifs that echo the image’s design and underscore Bombardier’s dedication to precision.
Within the announcement, the corporate additionally highlights its EcoJet analysis challenge, which employs a blended-wing-body plane to slash carbon emissions by as much as 50%.
Moreover, the corporate reaffirms its dedication to defence providers, together with the versatile Bombardier World 6500, tailor-made for surveillance, reconnaissance, and multi-mission duties.
Finally, Bombardier’s unveiling of its new model id marks a major milestone. With a give attention to innovation, buyer expertise, and sustainability, Bombardier continues to set new requirements within the aviation business. This rebranding displays their dedication to excellence and ongoing efforts to form a brighter future for aviation worldwide.
About Bombardier
Bombardier designs, builds, modifies, and maintains the world’s best-performing plane for the world’s most discerning individuals, companies, governments, and militaries. Meaning exceeding requirements and understanding prospects nicely sufficient to anticipate their unstated wants.
They’re dedicated to pioneering the way forward for aviation—innovating to make flying extra dependable, environment friendly, and sustainable. They’re additionally obsessed with delivering unrivalled craftsmanship and care, giving our prospects larger confidence and the elevated expertise they deserve and anticipate as a result of individuals who form the world will at all times want the best and accountable methods to maneuver by it.
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