Capabilities from Magnite and SpringServe will present extra transparency into accessible advert provide and assist unlock better income alternatives
BOSTON — Brightcove Inc. (NASDAQ: BCOV), probably the most trusted streaming know-how firm on the planet, at present introduced it has entered right into a strategic relationship with Magnite (NASDAQ: MGNI), the world’s largest unbiased sell-side promoting platform. Magnite will energy promoting for any Brightcove buyer, rising fill and supply to extend buyer income. Brightcove may even combine the SpringServe advert server to supply publishers with better management, perception, and transparency into accessible advert provide.
“This integration with Magnite and SpringServe is a key step to enabling us to supply our prospects with best-in-class options to fulfill their wants, permitting them to extend their advert fill fee and generate higher CPMs.”
With 1000’s of shoppers globally, Brightcove has all the time supported standards-based integrations with advert servers and Provide-Facet Platforms (SSPs). After analyzing information from billions of ad-supported play requests on its main Server Facet Advert Insertion resolution, Brightcove noticed a major alternative to raised assist prospects monetize their unsold advert alternatives. Obtainable instantly by means of Brightcove, Magnite’s SSP capabilities will allow Brightcove to ship income for these prospects. Integrating with the SpringServe advert server will give these prospects a clear view of accessible advert stock and a strategic alternative to raised monetize their video content material.
“The wants of our giant, international buyer base are always evolving, and we’re dedicated to evolving our options for them, together with supporting our prospects’ efforts to monetize their video content material,” stated Marc DeBevoise, CEO of Brightcove. “This integration with Magnite and SpringServe is a key step to enabling us to supply our prospects with best-in-class options to fulfill their wants, permitting them to extend their advert fill fee and generate higher CPMs.”
“We’re trying ahead to working with the Brightcove workforce to carry turnkey monetization to its high-quality video streaming prospects,” stated Sean Buckley, CRO of Magnite. “With our new integration, Brightcove prospects will acquire entry to video-centric promoting instruments and real-time reporting throughout their conventional direct and programmatic gross sales channels. We’re additionally working with Brightcove on distinctive methods to complement the worth of shoppers’ video stock by packaging data reminiscent of content material metadata in a means that’s straightforward for advert consumers to leverage.”
About Brightcove Inc.
Brightcove creates the world’s most dependable, scalable, and safe streaming know-how options to construct a better connection between firms and their audiences, irrespective of the place they’re or on which gadgets they eat content material. In additional than 80 nations, Brightcove’s clever video platform permits companies to promote to prospects extra successfully, media leaders to stream and monetize content material extra reliably, and each group to speak with workforce members extra powerfully. With two Know-how and Engineering Emmy® Awards for innovation, uptime that constantly leads the business, and unmatched scalability, we constantly push the boundaries of what video can do. Observe Twitter, LinkedIn, and Fb. Go to www.brightcove.com.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest unbiased sell-side promoting platform. Publishers use our know-how to monetize their content material throughout all screens and codecs, together with CTV, on-line video, show, and audio. The world’s main companies and types belief our platform to entry brand-safe, high-quality advert stock and execute billions of promoting transactions every month. Anchored in bustling New York Metropolis, sunny Los Angeles, mile-high Denver, historic London, and down below in Sydney, Magnite has workplaces throughout North America, EMEA, LATAM, and APAC.
About SpringServe
SpringServe, now a part of Magnite, is the main unbiased ad-serving platform, purpose-built for OTT, CTV, and video promoting. Its software program presents a full stack of advert serving, optimization, and automation options that make video advert serving smarter throughout gadgets. Trusted by main publishers & superior TV distributors, its platform delivers management, transparency, and analytics to assist enhance advert efficiency and income from media gross sales. For extra data, go to http://www.springserve.com.
