By Brittany Lieu, Advertising Guide at Heinz Advertising
What does your copywriting course of appear like?
Mine normally consists of reviewing a handful of references, oftentimes in depth analysis, a number of drafts and if I’m actually fortunate, no author’s block. With that stated, my writing workflow isn’t easy and quick.
Regardless of hesitations about high quality and authenticity that encompass utilizing AI-powered instruments like ChatGPT in advertising and marketing, AI-generated content material might be the artistic catalyst you must reinvigorate the way you write.
This week’s app, used sensibly, permits you to just do that.
Copy.ai
Copy.ai is made for these “clean web page” moments. As an AI platform constructed to assist advertising and marketing and gross sales content material copywriting wants, Copy.ai is a device used to draft all sorts of short-form content material to your subsequent chilly outreach e mail, e-newsletter, paid advert submit, occasion promotion, touchdown web page and extra. What additionally makes this device distinctive is that it provides you the selection to select from totally different writing tones, from “Pleasant” to “Witty” and “Empathetic”.
To my delight, it’s also free to attempt with a restrict of two,000 phrases per thirty days for a single consumer.
The way it Works
Questioning how AI-generated content material works? Utilizing a mixture of pure language processing (NLP), pure language technology (NLG) and machine studying algorithms, instruments like Copy.ai generates totally different copy variations to your particular content material venture.
Right here’s the step-by-step course of:
- Step 1 – Create a copywriting venture and select from their number of venture sorts (e mail, social submit, blogs, and so forth.)
- Step 2 – Present context on the copy you’re writing. For instance, if you’re writing a paid advert submit, you’ll must share what your product is, an outline of your product and tone of writing you’d prefer it to make use of.
- Step 3 – The AI generator gives you a number of variations of what you’ve described. Sift via all the outcomes and search for what sounds finest.
- Step 4 – Edit and refine what was generated to kick off and even full your writing venture.
Like a majority of AI instruments, the outcomes I get from Copy.ai have been hit and miss. With some outcomes giving me the artistic gas I would like to finish a venture, it’s necessary to recollect to make use of a discerning eye and deal with instruments like this as a useful resource and never a alternative for the writing course of.
Try this weblog to discover ways to generate AI copy that sounds such as you.
Interested by extra? Beneath are extra associated posts.
