Burberry has launched a takeover at Harrods in London, revamping the posh division retailer with the brand new signature color “Knight Blue,” launched by the British trend home’s chief artistic officer, Daniel Lee.
The occasion, scheduled till February 29, commemorates the model’s “storied heritage” of exploration and the outside, from outfitting famed explorers to creating gear for adventurers. It entails the transformation of Harrods’ iconic inexperienced awnings right into a seasonal Burberry blue examine sample.
Extra transformation contain home windows adorned with tenting components like man ropes, waterproof materials draped artistically, and carabiners. Furthermore, the famend Harrods’ inexperienced males are actually attired within the Burberry ‘knight blue’ examine, a contemporary sample debuted by Lee within the spring/summer time 2024 assortment. Notably, this represents a trend home’s inaugural redesign of its uniforms.
After dusk, the Brompton Street facade of the division retailer is bedazzled in a luminous blue hue.
London’s Harrods in Placing New Signature Blue
The transformation extends indoors with the ‘Burberry Tenting Nook,’ that includes a number of basic British mountaineering equipment. Amongst them are a customized knight bottle opener and a scorching water bottle.
Moreover, the tenting nook presents a limited-edition orienteering map of Knightsbridge, developed in collaboration with the Open Metropolis charity, providing buyers a possibility to discover the realm.
Moreover, guests can take pleasure in Romney’s Kendal Mint Cake, a beloved deal with amongst explorers and mountaineers, obtainable for buy.
Other than that, there’s a devoted rainwear space the place guests can “immerse themselves fully in Burberry’s illustrious historical past.” Right here, a set of iconic trench coats is showcased, designed to offer a profound perception into the model’s esteemed legacy and heritage.
Jonathan Akeroyd, chief govt officer at Burberry, mentioned in an announcement: “Burberry’s takeover of the world’s most recognisable division retailer, Harrods, brings collectively two icons of British luxurious in a celebration of exploration and the outside.
“Daniel has a created a uniquely Burberry expertise solely at Harrods that embraces our very British spirit of enjoyable and journey. We’re excited to ask clients to immerse themselves on this world of recent British luxurious.”
Have a good time Harrods’ a hundred and seventy fifth Anniversary with Unique Personalized Bear
The collaboration additionally encompasses an unique capsule assortment showcasing over 40 Burberry items, obtainable solely at Harrods all through February. This assortment might be housed in two new pop-up areas at Door 6 and Door 9 inside Harrods and on the Harrods web site.
The gathering is spanning throughout womenswear, menswear, childrenswear, and equipment, highlights embody the brand new Knight bag crafted from Nappa leather-based, contemporary iterations of the Chess and Rocking Horse luggage, the Field sneaker in a singular colourway, and unique eyewear types.
As well as, Burberry is becoming a member of in celebrating Harrods’ a hundred and seventy fifth anniversary by releasing a particular version of their iconic Harrods bears, every adorned with a miniature hand-embroidered Burberry scarf. Restricted to 175 bears, they are going to be solely obtainable at Harrods.
The posh model has additionally curated a bespoke Harrods hamper, which features a distinctive camping-themed choice that includes a limited-edition Burberry picnic blanket in knight blue.
Moreover, a delegated picnic space is adorned with knight blue benches alongside a meals truck stationed at Door 5. This meals truck affords a number of British pastries and scorching drinks for guests to take pleasure in.
Burberry Takes Over Harrods within the Digital Realm: A Metaverse Transformation
In addition to, the immersive takeover extends to the digital realm by way of the favored platform, Roblox. For the primary time, the enduring facade of Harrods has been meticulously replicated on this digital house. This marks the posh model’s second foray into Roblox, permitting gamers to discover the immersive digital surroundings and unlock unique Burberry objects.
Furthermore, a digital lens created by way of a collaboration with Snapchat and an in-store digital expertise will provide guests modern and fascinating alternatives to work together with the Burberry universe.
Daniel Lee, chief artistic officer at Burberry, added: “We’re excited to be collaborating with one of many world’s most celebrated luxurious malls. Bringing collectively two iconic British manufacturers by designing a capsule assortment with product unique to Harrods and creating an expertise in retailer. The partnership is impressed by our heritage of exploration.”
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