Influencer and World Wrestling Leisure (WWE) wrestler Logan Paul is not any stranger to controversy — and now his sports activities drink firm, Prime, has caught the eye of U.S. lawmakers.
Senate Majority Chief Chuck Schumer is urging the Meals and Drug Administration (FDA) to research Prime and its caffeine ranges, saying that the product is marketed to kids.
Schumer Tweeted that the caffeine content material within the beverage is “absurd” and that it might “endanger children’ well being.”
PRIME Vitality Drink has a lot caffeine that it might endanger children’ well being.
But it surely’s being marketed to children!
Mother and father and pediatricians are frightened.
The FDA should examine PRIME for its absurd caffeine content material and its advertising and marketing focusing on children on social media. https://t.co/8f8Udp3dZu
— Chuck Schumer (@SenSchumer) July 9, 2023
The senator’s unique feedback got here at a press convention in New York, based on the New York Submit, the place Schumer mentioned the beverage was being marketed as a “standing image for youths” and that the caffeine content material within it places rival Pink Bull “to disgrace.”
“Purchaser and fogeys beware, as a result of it is a severe well being concern for the youngsters it so feverishly targets,” he mentioned. “PRIME is born from the wheels of social media and the enigmatic world of influencers. Youngsters see it on their cellphone as they scroll, after which they really have a necessity for it. And the issue right here is that the product has a lot caffeine in it that it places Pink Bull to disgrace.”
Paul’s Prime comes with a warning on its can that it isn’t supposed for shoppers underneath 18, however Schumer is looking for extra express warnings.
In accordance with the substances on the can, one 12-ounce can of Prime has roughly 200 milligrams of caffeine.
Compared to its rivals, that is roughly 100 extra milligrams than a 12-ounce can of Pink Bull which has 120 milligrams, and roughly 80 greater than a 12-ounce can of Monster Vitality, which has 122 milligrams.
Neither Paul nor Prime has publicly commented on Schumer’s accusations. Sen. Schumer’s workplace didn’t instantly return a request for remark. Prime didn’t instantly return a request for remark.
