At Sensible Manufacturing facility Expo 2023, Gross sales Layer was joined by Avnet Embedded, a worldwide manufacturing chief, for a keynote session on “Mastering Product Data Administration: Classes from Avnet’s Success Story”
The session featured Aanya Ali, VP of Advertising at Gross sales Layer, and Alex Wooden, World Advertising Director at Avnet Embedded, who shared worthwhile insights into Avnet’s expertise with implementing a PIM platform and the way Gross sales Layer performed a pivotal position in revolutionizing their product information administration processes.
Challenges Confronted by Avnet Embedded
Throughout the session, Alex Wooden highlighted the advanced organizational construction of Avnet Embedded. With a big group unfold throughout a number of departments and a buyer base of 10,000 globally, they confronted the problem of managing over 1000 SKUs, every with advanced attributions and quite a few related recordsdata. A big impediment was the groups reliance on handbook product information administration, which consumed round 15% of their time and hindered effectivity and productiveness ranges.
Moreover, their earlier answer, Typo3, lacked safety and scalability, leaving them susceptible to potential disruptions.
The Want for a PIM Resolution
Recognizing the necessity for a streamlined, centralized, and user-friendly system to deal with their product information, Avnet Embedded made a strategic resolution to implement a Product Data Administration (PIM) platform.
Alex Wooden, drawing from an intensive background in digital advertising and expertise with PIM options, found Gross sales Layer by means of G2. The first drivers for Avnet’s implementation of Gross sales Layer have been the centralization of advanced technical specs and digital belongings, the flexibility to handle updates throughout numerous groups, and handy B2B buyer entry by way of the web site.
Advantages of Gross sales Layer
Since implementing Gross sales Layer, Avnet Embedded has skilled vital enhancements in its enterprise efficiency. The PIM platform’s user-friendly interface and intuitive design allow group members with restricted technical experience to adapt and harness its full capabilities shortly.
The group witnessed a exceptional time-saving impression, importing over 100-200 merchandise in only one minute. This streamlined method diminished the group’s handbook information administration efforts, leading to a 15% time financial savings per group member.
Moreover, Gross sales Layer’s PIM answer facilitated environment friendly collaboration between groups and improved communication with stakeholders. By centralizing and simplifying the method, Avnet Embedded diminished replication of efforts by a formidable 75%, enabling the group to deal with extra strategic initiatives. The platform’s flexibility in customizing kinds and information factors additional enhanced their productiveness and allowed for seamless integration with different methods.
Gross sales Layer’s transformative impression
Avnet Embedded’s partnership with Gross sales Layer has had a constructive impression on a number of facets of their enterprise. Notably, the method of updating and incorporating product data has turn out to be considerably sooner, leading to a big discount in catalog creation time. Whereas the return charge and conversion charge remained comparatively unchanged, their web site efficiency improved, leading to higher natural search rankings and elevated visibility.
Gross sales Layer’s massive catalog of connectors, significantly the mixing with SAP Ariba, proved to be invaluable to Avnet Embedded. These connectors facilitated the seamless trade of knowledge and integration with numerous channels and methods, establishing a cohesive and environment friendly product data administration ecosystem.
Conclusion
Avnet Embedded’s success with Gross sales Layer proves the transformative energy of a PIM platform. Streamlining product information administration led to time saved, improved productiveness and seamless collaboration. With a user-friendly interface and customizable options, Gross sales Layer is a transparent selection for producers, consumers and suppliers.
Uncover the ability of Gross sales Layer for your self with a 30-day all-access free trial, guided by our devoted group of PIM specialists.
