Elf Cosmetics and American Eagle Outfitters are able to launch their make-up and skincare merchandise. This cross-industry collaboration for the Gen Z viewers has already set the development within the magnificence area of interest.
Apparently, Elf cosmetics manufactures these merchandise, whereas American Eagle encapsulates them in denim cloth.
Each of those manufacturers have raised the bar of their respective discipline. Elf cosmetics UK is known for producing high-quality vegan and cruelty-free merchandise. Whereas American Eagle Outfitters is a trademark within the clothes model for producing premium finishes denim attire, together with a denim jacket, denim shorts, and so on.
This new collaboration goals to deal with their mutual goal, Gen Z. This partnership options the next merchandise: an eyeshadow palette, PH Lip balm, Denim magnificence bag, and Clay masks. This excellent assortment will likely be out there on Elf make up and American Eagle’s web site on Thursday, 30 March.
Chief Advertising Officer at American Eagle, Craig Brommers, stated whereas addressing this collaboration,
“Our manufacturers communicate on to Gen Z – we meet them of their closet, whereas E.l.f. meets them at their self-importance. We’re excited to intermingle throughout touchpoints and industries to ship the sort of enjoyable collaboration that we all know they’ll love.”
Additional, these two manufacturers are making efforts to advertise this marketing campaign. Following this, they’ve introduced a contest on TikTok to share their favourite denim and make-up seems to be. Additionally, they’re utilizing completely different social media platforms to prepare completely different challenges.
It’s not the primary collaboration of Elf make-up with any model. Earlier than this, it collaborated with Chipotle and Dunkin’ Donuts. Nevertheless, it’s Elf’s first-ever trend collaboration with this denim-oriented model.
Participating in a partnership may be dangerous. Ultimately, it might fall flat and couldn’t resonate with the viewers. Nevertheless, profitable collaboration can broaden prospects’ engagement and outreach. Let’s see the place this collaboration with lead these two manufacturers.
