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Examples, Finest Practices & How To Make One

Do you know a lead technology quiz can increase conversions and engagement in your web site?

Lead technology quizzes are a neat manner of conserving guests in your web site for longer and giving them one thing enjoyable to do. In some instances, like in well being plans, quizzes are wanted to evaluate the person to search out the correct plan and transfer them alongside of their buyer journey.

On this information, we’ll talk about lead technology quizzes, what they’re, some traditional lead technology examples, lead technology greatest practices and easy methods to make a lead technology from scratch in 5 simple steps.

What Is a Lead Era Quiz?

A lead technology quiz is interactive content material that helps on-line companies gather details about their web site guests by asking related questions. One of these quiz is designed to interact the viewers by asking pre-determined questions in regards to the services or products provided. By answering the questions, the respondents reveal their preferences, wants, and ache factors, which can be utilized to offer them with customized suggestions and options.

Quizzes are an revolutionary lead technology device. As a result of to interact with the quiz, web site guests are usually requested to submit their electronic mail addresses. On this easy manner, you get to develop your electronic mail listing, which you’ll be able to later retarget by way of electronic mail advertising to transform them into paying prospects.

Why Do Lead Era Quiz Carry out?

Chances are you’ll have already got optin varieties in your web site that will or might not do nicely. Including a lead technology quiz within the combine can improve your common optin charges by 55%!

Quizzes pique curiosity in people, and we love discovering new issues about ourselves or discovering the reply to one thing we don’t know.

They’ll flip a passive browser into an lively participant in your web site. However they will do greater than that! By including an optin kind to the quiz, you may gather emails by asking the customer to enroll to:

  • Begin the quiz
  • Reveal the final query
  • Get outcomes
  • Get extra partaking content material

quiz enter email for results

Research present customers are way more attentive to calls to motion (CTAs) after 6-10 quiz questions. They’re extremely engaged at this level, so that they’ll be extra doubtless to present you their electronic mail handle.

Now why lead technology quizzes carry out, let’s have a look at the forms of quizzes one can use for lead technology.

What Are the Kinds of Lead Era Quizzes?

Under are 4, however not restricted to, various kinds of lead technology quizzes on-line enterprise use to develop their electronic mail listing.

  1. Character Quiz: This quiz asks in regards to the person’s persona sort or preferences. For instance, a health firm would possibly create a quiz to find out if the person is a morning or night exerciser and gather their electronic mail handle to ship them customized exercise plans.
  2. Trivia Quiz: A trivia quiz exams the person’s data of a selected matter, reminiscent of popular culture or historical past. In change for his or her electronic mail handle, the person could also be entered right into a prize draw or obtain unique content material associated to the subject.
  3. Survey Quiz: A survey quiz asks customers for his or her opinions on a selected matter or product. For instance, an internet retailer might create a quiz asking prospects to charge their procuring expertise and counsel enhancements. The person might obtain a reduction on their subsequent buy in change for finishing the quiz and offering their electronic mail handle.
  4. Compatibility Quiz: A compatibility quiz assesses the person’s compatibility with a selected services or products. For instance, a relationship web site would possibly create a quiz to match customers with potential companions, amassing electronic mail addresses to inform them of their matches.

The secret’s to make the quiz for lead technology partaking and related to the person in order that they’re motivated to offer their electronic mail handle in change for the quiz outcomes or different incentives.

Lead Era Quiz Examples


GoPro Lead Generation Quiz Example

Our first instance of a lead technology quiz is from GoPro, a producer of motion cameras.

They created a “Character Quiz” to assist customers decide which GoPro digicam is correct for them. The questions revolve round what sporting actions they need to seize and in the event that they already personal a mannequin for GoPro.

After finishing the quiz, customers are prompted to enter their electronic mail addresses to obtain the correct merchandise based mostly on their preferences.

Y-OUR Pores and skin

Y-our Skin Lead Generation Quiz Example

The second on our listing for lead technology instance is Y-OUR Pores and skin.

They’ve a bit lengthier quiz, asking questions concerning your objective, biology, conduct, and habitat.

In change for the e-mail, customers get a customized pores and skin report, product suggestions, and free delivery on any order.


Birchbox lead generation quiz

Lastly, we need to point out Birchbox as they’re a superb instance for a lead technology quiz.

Birchbox, a service that gives magnificence subscriptions, creates a way of FOMO (worry of lacking out) by asking questions on skincare, hair, and private model preferences of their quiz.

Though an electronic mail handle isn’t obligatory to start the quiz, subscribing is important to obtain the quiz outcomes.

They suggest the correct merchandise to your pores and skin, hair, and magnificence.

Lead Era Quiz Finest Practices

1. Know Your Quiz Questions and Objectives

Earlier than you got down to create a quiz, you’ll first need to provide you with good concepts that match your model, business, and advertising objectives.

It could make sense if a well being coach created a quiz about an train or weight loss plan routine. Or if a journey weblog had a quiz about one of the best place so that you can journey.

A brainstorming session can go a good distance in creating related concepts that can appeal to your audience.

Try how DateID, an internet site that verifies on-line relationship profiles, runs a quiz on their weblog. They enable you to discover one of the best relationship web site based mostly in your quiz solutions.

dateid quiz

The quiz is displayed in a floating bar, so the reader can take it at any time whereas searching the weblog.

2. Create a Compelling Title and Copy

Do you know we spend more often than not speaking about ourselves and never others? It’s 80% of the time if it’s on-line!

That statistic performs an enormous position within the success of your quiz. We love quizzes a lot as a result of we need to know extra about ourselves.

After getting your quiz aligned together with your goal market, it is advisable to provide you with a compelling title that can be irresistible to your readers. Your quiz needs to be all about them.

dateid quiz

For instance, “What’s July 4th actually about?” could be very generic. As an alternative, should you flip it round and make it “How a lot do you actually find out about July 4th?” you contain the reader within the query.

Not solely is all of it about them, however you’ve additionally created a problem.

3. Use the Proper Quiz Device

Quizzes don’t need to be enjoyable solely to your viewers; they are often enjoyable for you too! That’s should you use the correct device.

We suggest two {powerful} instruments right here relying on what your wants are:

1. WPForms

WPForms Home Page

WPForms is one of the best kind builder for WordPress, and it comes with an addon to create surveys and polls. You should use this addon to create a custom-made quiz to your web site.

2. Formidable Varieties

formidable forms homepage

Formidable Varieties is a drag and drop WordPress kind builder that’s each simple and {powerful}. It comes with a Quiz Maker addon that allows you to flip a WordPress kind into an automatic quiz.

4. Use the Proper Lead Era Device

The perfect concentrating on device to maximise your lead gen quiz outcomes is OptinMonster.

OptinMonster Home Page 2023

OptinMonster is the #1 lead technology device on the planet and it might enable you to take your quiz to a complete new degree.


OptinMonster permits you to create gorgeous lead technology campaigns like popups, floating bars, gamified wheels, slide-ins, and fullscreen mats. You may add your quiz inside these campaigns to entice guests to take it.

ADD Quiz Popup

OptinMonster comes with 100+ stunning templates and a drag and drop builder to create eye-catching campaigns in minutes.

Would this actually assist optimize outcomes?

Sure! OptinMonster offers you entry to super-powerful concentrating on guidelines to show the quiz to guests after they’re more than likely to take motion.

For instance, you should use OptinMonster’s Exit-Intent® know-how to show the quiz to guests who’re nearly to go away your web site.

Optinmonster exit intent campaign trigger

This can enable you to seize abandoning guests and get them to enroll. So as a substitute of shedding guests, you achieve subscribers that you may interact with over electronic mail and get them to return again later.

On this manner, OptinMonster has tons of show guidelines that embody:

  • On click on: Make a quiz seem when a person clicks on a button, hyperlink, or picture in your web site
  • Web page view: Present provided that a customer is on a selected web page
  • New/Returning customer: Show based mostly on whether or not it’s a first-time go to or they’ve been to your web site earlier than
  • Bodily Location: Work together with a customer based mostly on their geographical space
  • Scroll Depth: Have interaction with guests that present curiosity by scrolling down the web page
  • Time and Date: Schedule campaigns to seem at a selected time, date, day of the week, and month of the yr
  • Referral Concentrating on: Join with guests which might be coming from particular channels like Fb or Google

These are only a few examples of OptinMonster’s superior concentrating on guidelines, although there are various others.

Plus, OptinMonster integrates with all common electronic mail service suppliers together with Fixed Contact, Mailchimp, AWeber, SendinBlue, and ActiveCampaign.

This allows you to set off autoresponder emails when somebody submits the quiz.

To prime all of it off, OptinMonster permits you to observe the efficiency of your campaigns. That manner you may see precisely how many individuals signed up and transformed by means of your quiz.

analytics dashboard from optinmonster

Should you’re promoting a product, you may even see how a lot cash your campaigns make for you.

Not completely satisfied? Check out how IMSource elevated conversions by 6,500% utilizing Optinmonster’s behavioral automation options.

Able to create your personal high-converting quiz marketing campaign? Then join your 100% risk-free account instantly by clicking under:

Get Began With OptinMonster In the present day!

BONUS: Performed-For-You Marketing campaign Setup ($297 worth) Our conversion specialists will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

Subsequent, we’ll present you easy methods to create a lead technology quiz with OptinMonster in simply 5 easy steps.

How To Make a Lead Era Quiz

Step 1: Join OptinMonster

The very first thing you’ll need to do is join an OptinMonster account.

Then you may sync your web site to OptinMonster. OptinMonster works with any web site platform together with HTML web sites.

We have now intensive documentation to sync your web site in only a few clicks.

Should you’re utilizing WordPress, you may set up the OptinMonster plugin in your web site.

find and install the optinmonster plugin

There are apps out there for Shopify and BigCommerce websites, too.

Whereas putting in these apps, be sure you’re logged into your OptinMonster account in one other tab. OptinMonster will auto-detect your account and sync it to your web site app/plugin.

For all different web sites, you may go forward and create your first marketing campaign and we’ll present you easy methods to add it to your web site after that.

Step 2: Create an OptinMonster Marketing campaign

Within the OptinMonster dashboard, you will get began by clicking on the Create New Marketing campaign button.

create a new campaign button

This can open up a web page the place you may choose a marketing campaign sort and template. For this tutorial, we’ll present you easy methods to create a quiz popup to generate leads.

campaign type in the new om version

OptinMonster has tons of gorgeous templates that you may discover on this web page. In the present day, we’ll use the Canvas template that allows you to begin from scratch.

Canvas Template in OptinMonster

When you choose a template, OptinMonster will ask you so as to add a reputation to your marketing campaign after which you’ll be able to click on on the Begin Constructing button.

start building campaign

This can take you to the marketing campaign builder the place you may embed the shape.

Step 3: Add the Quiz to OptinMonster Marketing campaign

Contained in the marketing campaign builder, you’ll see a preview of the template on the correct and a settings menu on the left.

To embed a quiz inside a popup, you’ll want to make use of an HTML quick code.

By no means used a brief code earlier than? Don’t fear, it’s simply going to be a easy copy and paste.

First, you’ll need to take away components you don’t want utilizing the delete choice that seems above each block. Then, choose the Add Blocks button and drag and drop an HTML block into the template.

delete and add html in canvas

Inside this block, you may paste the quick code of your quiz kind.

In case your utilizing WPForms, head over to your WordPress dashboard. Navigate to WPForms » All Varieties tab and also you’ll see a brief code subsequent to your quiz kind like this:

shortcode in wpforms

Copy and paste this quick code contained in the HTML block in OptinMonster.

add shortcode to your optinmonster campaign

Utilizing Formidable Varieties? That plugin gives you a brief code to your kind the identical manner as WPForms.

Nearly all kind builders have this function, so you may merely copy-paste it into OptinMonster campaigns and also you’re all set!

OptinMonster campaigns are designed to look nice, however quick codes want a little bit of styling to ensure the shape seems properly.

To model the shape, we’ve created a snippet of code for you. All it is advisable to it’s copy and paste this code contained in the OptinMonster builder.

To do that, use the house menu on the left to open the Optin Settings tab.

optin settings in optinmonster editor

Scroll all the way down to the Customized JavaScript part, the place you’ll see an empty discipline to enter your personal code.

Add Custom JavaScript to Your Campaign
Copy and paste the code under within the JavaScript discipline field.

This can add a couple of styling guidelines to your quiz popup so your marketing campaign seems a lot nicer.

This code is sufficient to model any kind generally. Nevertheless, should you’re skilled with Javascript and CSS, you may customise it even additional.

Take into account that you received’t see a preview of your quiz within the marketing campaign builder simply but. We’ll present you easy methods to view your marketing campaign after we add concentrating on guidelines.

Step 4: Add Concentrating on Guidelines

Right here is probably the most attention-grabbing half about OptinMonster campaigns: the concentrating on guidelines will enable you to skyrocket your leads by getting extra folks to take the quiz.

Within the marketing campaign builder, open the Show Guidelines tab, and also you’ll see that, by default, your popup quiz will seem to each person who spends at the least 5 seconds on a web page.

default-display-rules in om

Whenever you edit this rule, OptinMonster will show a listing of all of the out there concentrating on guidelines.

optinmonster display rules

They’re neatly categorized so you’ll find what you’re on the lookout for simply. Plus, every rule has a observe about what it’s used for thus you may shortly determine which rule you need.

In the present day, we’ll present you easy methods to show the quiz in 3 other ways:

1. On Exit:

If you wish to show the quiz simply earlier than a customer is leaving your web site, choose the Exit-Intent® rule like so:

select exit intent in optinmonster

Then again on the Show Guidelines web page, you may resolve whether or not you need it to seem on all units, mobile-only, or desktop-only.

You may even decide how delicate you need the detector to be.

We suggest leaving it on medium.

exit on devices

2. On Click on:

OptinMonster permits you to embed your marketing campaign inside buttons, hyperlinked textual content, and pictures. When a person clicks a button, the quiz will seem inside a popup.

request a quote with monsterlink

To set this up, choose the MonsterLinks™ (On-Click on) rule.

display rules monsterlink on click

Then copy the MonsterLink™ code by clicking on the inexperienced button. You should use this code to hyperlink any button, textual content, or picture in your web site.


The popup will then seem whenever you click on on it.

3. Web page Concentrating on:

This rule permits you to add the quiz solely to particular pages of your web site. That manner, you may goal your viewers based mostly on what they’re viewing or concerned with.

To filter by web page, choose the Web page Concentrating on rule:

page-targeting rule in om

Then, within the Show Guidelines web page, you may add extra guidelines like ‘precisely matches’, ‘is the homepage’, and ‘accommodates’ to filter your pages.

For instance, if you wish to seem on all weblog pages, then you may select the ‘accommodates’ operator and enter ‘weblog’ within the final discipline.

page targeting contains blog

OptinMonster permits you to add a number of guidelines collectively, so you may create concentrating on combos like show solely on weblog pages when the customer is about to exit the web page.

This offers you countless prospects to focus on your guests and maximize your conversions.

Step 5: Combine and Publish Quiz Marketing campaign

Now that you just’ve set show guidelines to your marketing campaign, it’s able to go stay in your web site.

In case you need to add an electronic mail integration, you are able to do that underneath the ‘Integration’ tab. Merely choose your electronic mail service supplier and comply with the onscreen directions to attach your account.

add integration in mailchimp

Subsequent, change to the Publish tab. You may preview a pattern of your marketing campaign right here after which change the standing to ‘Publish’ to make it stay.

preview and publish campaign

In case you haven’t linked your OptinMonster account to your web site but, you’ll discover onscreen directions to take action on this web page.

add site in publish page

For extra assistance on that, OptinMonster has loads of documentation you may comply with. Try the next detailed information: How one can Add OptinMonster to Any Web site.

And there’s one final thing…

Since we’re working with quick codes, we suggest exiting the marketing campaign builder and reloading the OptinMonster dashboard. You can even clear your browser cache to ensure the most recent modifications are mirrored in your web site.

Should you’re utilizing WordPress, head over to your WordPress dashboard and navigate to the OptinMonster » Campaigns tab and ensure the standing is ready to ‘Revealed’ right here.

publish screen in the optinmonster dashboard

With that, your quiz will seem in a focused popup. You’ve now realized to show your quiz on the proper time to the correct folks to maximise your lead technology.

Wish to see how OptinMonster works on an actual web site? Try how provides over 4k subscribers annually utilizing OptinMonster.

As soon as your quiz marketing campaign will get some engagement, you may see how many individuals noticed it and what number of transformed.

analytics in optinmonster

And bear in mind, should you’re promoting a product, you may even join OptinMonster to Google Analytics in a couple of clicks. Then you may see extra statistics together with how a lot cash your popups are making for you.

Prepared to affix OptinMonster? Get your 100% risk-free OptinMonster account now by clicking under:

Get Began With OptinMonster In the present day!

BONUS: Performed-For-You Marketing campaign Setup ($297 worth) Our conversion specialists will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

We hope you discovered this information useful in making a high-converting lead technology quiz to your web site that truly grows your conversions.

Revealed by Farjad Taheer

Farjad Taheer is knowledgeable content material marketer, a foodie, and a soccer (learn Liverpool) fan. When off-screen, you’ll doubtless discover Farjad within the health club, spending time with household, or hanging out together with his associates.



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