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Magnificence creation calendars have gotten increasingly more common through the years, and up to date information signifies that they’re seemingly nonetheless on the rise.
In comparison with final yr, there was a 13% enhance in influencers posting about magnificence creation calendars, with a 33% enhance in engagements, and 37% enhance in video views. Much more attention-grabbing — that is regardless of there being 6% fewer posts from influencers on the subject.
Magnificence Introduction Calendar Content material within the US, Throughout All Platforms (Sept 2021 – Dec 4 2021 vs Sept 2022 – Dec 4 2022):
- +13% influencers
- -6% posts
- +33% engagements
- +37% video views
Essentially the most talked about manufacturers embody Sephora, Charlotte Tilbury, L’Occitane, Revolution Magnificence, Dior, and the Physique Store. Whereas lots of the manufacturers noticed large will increase in mentions, engagements and video views in comparison with final yr, The Physique Store noticed a lower year-over-year.
Most Talked about Magnificence Model Introduction Calendars within the US:
- Sephora
- Charlotte Tilbury
- L’Occitane
- Revolution Magnificence
- Dior
- The Physique Store
All in favour of studying about extra magnificence developments? Try what magnificence influencers’ are saying about perfume hauls, or the pores and skin barrier.
