On Twitter, Yael Consulting founder Lior Krolewicz observed an odd difficulty the place Google isn’t reporting the proper advert spend. We checked the Google Advertisements standing dashboard and it appears like this can be a recognized difficulty.
What Google says. There isn’t any phrase on when the difficulty might be resolved. You’ll want to verify the dashboard for updates.
Why we care. Incorrect reporting provides option to incorrect changes, optimization, and modifications. Test your adverts dashboard. In case your numbers look incorrect, you could need to maintain off on making any large modifications till the difficulty has been resolved.
New on Search Engine Land