The Hans Brinker Hostel in Amsterdam has launched its newest commercial, paying homage to none apart from itself. Working with DDB Amsterdam and 180 Amsterdam, ‘The Notorious’ is a marketing campaign that sheds gentle not on the hostel however its friends.
To correctly perceive the context behind The Notorious, one should take a step again into Hans Brinker’s previous. Constructed as early because the thirteenth century, the hostel solely boomed into reputation within the Nineteen Seventies. A number of years later within the 90s, the institution started working advertisements declaring itself as ‘the worst resort on the planet’.
Though the puzzling assertion made travellers assume twice about reserving a keep, it was efficient sufficient to win awards on the Effies and Cannes Lions. Persevering with its legacy of infamy amongst all of the inns on the planet, The Notorious attributes its infamous picture to its friends.
‘The Notorious’ by Hans Brinker
The marketing campaign video begins with a pathway of puddles and the narration: “Within the resort enterprise, a spot is just as well-known as its friends make it.” Trailing upwards from the bottom is a girl mendacity on a mattress in crumpled garments and an odd helmet. The narrator introduces the lady as Kate, final night time’s occasion finisher and starter.
The following scene options Pedro, a visitor who sways down the hallway to his room. Because the digicam pans out, he’s seen pantsless and solely in his underwear. The narrator shares that Pedro’s mantra is “Why be revered while you may be remembered”, to which he falls gracefully into his room as quickly because the door unlocks.
Lucas, the third visitor, seems to be spooked as he sits along with his arms round his knees on a decrease bunk mattress. He stares at one thing in entrance of him – a llama standing calmly between two bunk beds. “With friends like these, it’s no shock folks name us well-known. Or maybe higher mentioned, notorious,” finishes the narrator because the animal exits the room. “And that’s simply how we prefer it.”
Moreover a brand new marketing campaign, Hans Brinker has unveiled a contemporary web site look and company id. The web site options the identical friends in The Notorious, plus imprecise but alluring opinions that create a way of curiosity. Different activations will observe quickly to inform the complete Hans Brinker story.
