We’ve been aiding a big ecommerce shopper with migrating to Google Analytics 4 from Common Analytics and bettering their marketing campaign attribution to make sure they’ve correct reporting on every of the mediums and channels they’re placing to make use of, together with influencers. The very best technique of doing that is to make sure each distributed hyperlink to their on-line retailer has a UTM querystring appended to it for Google Analytics to seize the marketing campaign info related to the go to.
I constructed a pleasant UTM Querystring app to do that on Martech Zone, but it surely doesn’t retailer any information… which your staff might wish to. So, for corporations who want to set up higher and standardize their Google Analytics Campaigns, I created a Google Sheet the place they might log all of their campaigns and make sure the info handed of their UTM Querystring is standardized. Right here’s a rundown of the options:
- Marketing campaign Date – If you happen to double-click, you’ll get a pleasant calendar pop-up that will help you with the date.
- Vacation spot URL – A area to enter the vacation spot URL. You may actually have a querystring in it and the output will incorporate any of these parameters.
- Marketing campaign Identify – The marketing campaign identify you wish to be handed to Google Analytics.
- Marketing campaign Medium – A dropdown to pick your medium. This references the My Mediums tab under, so you possibly can add, delete, or enter the dropdown as you’d like. The present checklist is the usual channels at the moment listed in Google Analytics 4.
- Marketing campaign Supply – A dropdown to pick the platform you’re sending from. In fact, you may additionally replace this checklist utilizing the My Sources tab sheet.
- Marketing campaign Time period – A dropdown to pick the purpose of your marketing campaign. In fact, you may additionally replace this checklist utilizing the My Phrases tab sheet.
- Marketing campaign Content material – A area to enter the content material or supply of your marketing campaign.
Needless to say many corporations standardize using these parameters in a different way. That’s why I’ve the referenced tab the place you possibly can enter no matter info you need.
The output Marketing campaign URL is correctly formatted, trims any pointless area off every parameter, adjusts all of the entries to lowercase, and correctly encodes the parameters to be used in a URL.
Quite than make an infinite method for the output URL, you’ll discover that I’ve some hidden columns that show every variable, after which the method concatenates all of the fields. I did this simply to make it simpler to troubleshoot and for customers who aren’t as savvy with formulation to have the ability to see the way it was constructed.
Be happy to repeat this Google Sheet to your personal account on your personal use. Simply choose File > Make a Copy and you may copy this to your personal Google Workspace occasion.
If you happen to want to obtain and work with the file regionally in Excel, concentrate on one limitation: it’ll solely work offline on Microsoft Workplace for Home windows. Excel for Mac doesn’t acknowledge the =ENCODEURL() perform in Excel, so the method will produce an error. That is true of Office365 on-line as properly. Fairly loopy that Microsoft hasn’t obtained that purposeful at this level!
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