On the 2023 B2B Advertising and marketing Awards, Revere took dwelling the Gold for ‘Greatest channel advertising initiative’. The company labored with Westcoast, an IT distributor, to create a holistic marketing campaign which utilised a plethora of channels. Ultimately, Revere smashed its goal with a 20% open price on emails, a click on via price of 6% and 33,000 impressions from the preliminary marketing campaign launch.
Kavita Singh, Senior Content material Editor, B2B Advertising and marketing, sat down with Zoe Bevis, Shopper Companies Director, Revere, to replicate on the marketing campaign’s success in addition to what it takes to win such a coveted award. Additionally they dive into why gross sales alignment was essential for this particular marketing campaign, in addition to her high tip for B2B advertising firms who need to create standout campaigns like Revere.
Need extra? We break down the total marketing campaign in a downloadable report right here. Discover out all of the in-depth particulars, what the judges considered the entry and extra.
