What’s in a reputation? For the upcoming HBO Max and Discovery+ mixed streamer, it’s rather a lot.
Warner Bros. Discovery is about to roll out its new mixed service within the spring, with an occasion on April 12 to announce extra info. And although the corporate hasn’t revealed the identify of the brand new streamer but, Patrizio Spagnoletto, Warner Bros. Discovery’s international chief advertising and marketing officer for streaming, just lately defined the reasoning behind the upcoming moniker.
Throughout Adweek’s Convergent TV Summit on Wednesday, Spagnoletto sat down with Adweek senior reporter Mollie Cahillane and talked about what went into creating the identify.
The Warner Bros.
