Anastasia Chugreeva, electronic mail marketer at voximplant, on her personal constructed round 500 emails in Stripo in only a yr. See what instruments helped her spend much less time on electronic mail manufacturing and dedicate extra time to electronic mail analytics.
Q: Whats up, Anastasia. Good to e-meet you. Thanks for coming right here. May you inform our readers a bit bit about your organization?
A: Voximplant is a flexible cloud platform that permits companies to deliver interplay to a complete new stage. The corporate gives revolutionary real-time communication instruments with full management over voice, video, and messaging, like chatbots, voice bots, video conferences, and many others. Our second product — Voximplant Equipment — permits creating cellphone name eventualities, connecting voice assistants with no coding abilities. You will see Burger King, KFC, Hyundai, and plenty of different well-known manufacturers amongst our shoppers.
Q: Thanks. So, I suppose, you’re utilizing electronic mail advertising and marketing as a core channel for communication along with your shoppers?
A: Precisely. We ship out welcome emails, electronic mail onboarding sequences, electronic mail digests the place we share our new options, electronic mail notifications, and many others.
Q: Are you able to say a bit bit extra about onboarding emails, as they’re very important for SaaS and PaaS merchandise?
A: Properly, at the moment we’re not utilizing any onboarding instruments on our web site. And electronic mail serves as an alternative to this. I imply, in Stripo, we constructed an electronic mail onboarding sequence, which turned out to be efficient. As a result of, in our onboarding emails, we share the software’s performance and prospects, steps of the sure choices’ configuration, and guide on methods to launch a situation, and many others.
Onboarding emails function an ideal substitute for onboarding software program if accomplished proper.
Q: That’s glorious. Thanks for sharing this with us.
A: I’d additionally like to say that Stripo made it doable for us to ship electronic mail digests frequently. In these digests, we share new choices that our software — Voximplant — gives.
Q: How precisely?
A: Our firm’s rule states that each one emails that go from us, needs to be model constant. Nonetheless, some parts of the design required customized code.
First, Stripo permits combining the HTML and Drag-n-Drop electronic mail editors simply so the emails completely match the web site design. And second, I don’t have to construct them from scratch. I both drag-n-drop prebuilt modules, beforehand constructed and saved by our designers, or simply copy after which edit an present electronic mail. This protects me hours! Because of this, I can give attention to the e-mail content material, not the design. This fashion, our digests now go frequently.
Stripo permits combining the HTML and Drag-n-Drop electronic mail editors simply so constructing model constant emails in accordance along with your web site design doesn’t take a lot time anymore.
Q: What different options that Stripo gives do you discover probably the most helpful for you?
A: I’ll title only a few of them now:
-
synchronized modules — capacity to edit/replace about all essential emails without delay does actually save time;
-
the preview, aka shareable, hyperlink — I take advantage of it to share my emails with colleagues when it’s essential to listen to their opinion about one thing;
-
cellular kinds — I find it irresistible that I can set kinds for cellular gadgets that completely differ from the desktop ones. And I discover it actually helpful and handy that I can cover/disable sure parts for the cellular model of my emails.
Optimize emails for cellular gadgets with only a few clicks
Q: Thanks. That’s wonderful. However how do you know about them? As a result of a few of our customers do get stunned once they hear about new options.
A: Out of your newsletters. I’d additionally prefer to say a couple of phrases about your buyer assist. They’re professionals, very useful. Every time I attain out to them with any query, they offer clear, detailed solutions promptly.
Q: What do you dislike about our software?
A: Nothing, truthfully. I like your software and discover it handy and user-friendly.
Q: Do you ever use our prebuilt electronic mail templates?
A: For inspiration — sure, I do. Very often. However I by no means use them as a base for my emails. As you recognize, I’ve my saved Modules.
Q: Anastasia, how do you ship your emails to your ESP? Do you know we’re built-in with over 60 ESPs and electronic mail shoppers?
A: Sure, I’ve. And I prefer it rather a lot. I’m utilizing Mailchimp for our newsletters. And because of your integration, I push emails to my ESP with only a click on. My emails there require no setups and no changes.
Q: Thanks to your time and to your detailed, invaluable suggestions.
Construct high-quality emails and expertise the brand new stage of mobile-friendly electronic mail design with Stripo
