HubSpot’s Social Media Staff Provides 5 Suggestions for Bringing Your Model on TikTok

Taking the chance with any new platform is daunting. In spite of everything, nobody needs to dedicate their time, vitality, or funds into one thing with little return.

That mentioned, it is laborious to disregard the hype round TikTok, its unbelievable engagement fee, and its large consumer base. Should you’re keen to get artistic, TikTok may very well be the right dwelling on your short-form movies.

Right here, I spoke with HubSpot’s social media group to assemble their greatest suggestions for bringing your model on TikTok.

1. Know the place your viewers hangs out.

It is vital to know the place your viewers hangs out on-line. For some manufacturers, this contains TikTok — for others, not a lot. As an example, in case you promote retirement properties, you will not get a lot traction with the platform’s predominantly youthful viewers.

“TikTok is clearly all the fashion proper now, and it is smart that manufacturers wish to leap in. However earlier than you achieve this, be certain to take time to ask the suitable questions: Does it make sense for our model to point out up on TikTok? Is our audience there?,” advises Annabelle Nyst, senior advertising and marketing supervisor at HubSpot.

Should you’re debating whether or not or to not convey your model on TikTok, bear in mind to hinge your resolution on an important issue: your audience.

2. Discover your “why.”

Getting began on TikTok can really feel overwhelming, particularly when you do not have a objective to work in the direction of. 

Consider your objective as your compass. It influences the movies you make, the subjects you cowl, and your general technique. You needn’t have a selected objective proper off the bat — and it’ll probably change over time — however you need to have an concept of the overall course you wish to go.

Listed here are a number of frequent targets:

• Construct an engaged neighborhood
• Enhance model consciousness
• Enhance model picture
• Promote merchandise
• Generate web site visitors
• Develop your viewers
• Present customer support
• Educate your viewers

It is simply as vital to trace your progress. Check out a number of key efficiency indicators (KPIs) like profile views, video views, video likes, and follower development to see in case you’re inching nearer to your targets.

3. Decide how you will present worth.

The following step is figuring out the way you wish to current your model on TikTok. For Nyst, this begins with answering a easy query: how will you present worth to customers?

“Asking this query upfront will provide help to set up what your goal is for being on TikTok, and what your model’s presence may seem like on the platform,” she advised me.

As an example, Gymshark, a well-liked health attire model, offers worth by entertaining its followers with fitness-related challenges, skits, and clothes hauls. It is no shock the model has over 4 million followers on the platform.

As a result of TikTok is quirky by nature, it creates a false impression that “severe” manufacturers do not have a spot on the platform. This is not true. Nevertheless, you will have to strategy your model from a special angle. 

For instance, the Washington Submit has raked up over 1 million followers on TikTok. If you have not seen their movies, you may count on severe content material. As a substitute, you will discover comedic skits in regards to the newest breaking information.

The last word objective is to supply worth in a fascinating approach. That is achievable for a lot of manufacturers — severe or not.

4. Save time by making a content material calendar.

TikTok surpassed 1 billion month-to-month energetic customers in 2021. On prime of that, tens of millions of conversations occur on the platform every day, and tendencies come and go at fast pace. 

In brief, TikTok can get overwhelming. Because of this, Nyst recommends planning a content material calendar. 

“Issues transfer shortly on TikTok, and gaining new followers typically is determined by having a financial institution of present content material in your profile. So, suppose forward to what number of movies every week you’d wish to publish, and how much subjects you will give attention to,” she advises.

That mentioned, TikTok is a trends-driven platform, so be certain to depart house in your content material calendar to leap on tendencies and create time-sensitive content material.

Moreover, you additionally must determine how typically you need to publish on TikTok. Nyst favors high quality over amount, advising manufacturers to goal for 1-2 movies per week. In different phrases, consistency is essential.

One other upside to posting persistently? The extra you publish, the extra insights you achieve out of your viewers. It will provide help to perceive what subjects and video kinds they reply to probably the most.

Wish to know one of the best day and time to publish your movies on TikTok? Try this useful information.

5. Insert your voice strategically.

Whenever you first be part of TikTok, it is tempting to hitch each dialog, hop on each development, and take part in each problem. Nevertheless, manufacturers must set guardrails and be strategic with their content material, says Nyst.

“There are such a lot of conversations taking place directly on TikTok, they usually’re altering on a regular basis. It is vital to do not forget that your model does not must be part of each single dialog – so attempt to decide those the place it is smart to insert your voice,” Nyst advised me.

She provides, “Positive, the newest dance development is likely to be thrilling, however can your model truly convey one thing new, distinctive, or invaluable to the desk?”

Not each development or problem will align along with your model or its messaging. On prime of that, if you cannot add a brand new or distinctive spin, it is higher to skip it completely. However don’t be concerned about lacking out — tendencies on TikTok are a dime a dozen, and one other one is true across the nook.

Again To You

TikTok is the brand new child on the block — and has shortly grow to be a viable (and thrilling) advertising and marketing platform. Earlier than leaping in, guarantee that TikTok is smart on your model. When you’re on the platform, give attention to concentrating on your viewers with invaluable content material on a constant foundation.