i-Tail Company and Main Cineplex Group have teamed as much as open i-Tail Pet Cinema, Thailand’s first pet-friendly cineplex. The pet cinemas are Central Eastville’s EastVille Cineplex, Mega Bangna’s Mega Cineplex, and Main Cineplex’s Robinson Ratchapruek.
The pet-friendly movie-watching expertise is at the moment restricted to the primary screening of weekend reveals. Solely small and medium-sized cats and canine are allowed for now underneath strict circumstances.
The i-Tail Pet Cinema’s marketing campaign web page has listed the total pointers for furry guests. All pets should be over 4 months previous, clear, not aggressive, odourless, and weigh 15kg most.
House owners should guarantee their pets are updated on their vaccinations and flea and tick prevention medicines. Pets of their mating season are discouraged from attending.
Whereas within the cinema, pets should put on disposable pet diapers all through the present. They’re required to be within the allotted provider luggage within the cinema always.
To make the expertise extra pet-friendly, cinema lights will likely be left on, and the amount will likely be 30% decrease. Pet meals and beverage stations will likely be supplied too, together with pet accent merchandising machines and snacks.
Main Cineplex Group’s Chief Advertising and marketing Officer, Narut Jiansanong, stated that the choice to open the cinemas got here after realising pet homeowners represented a major demographic in stated areas. He added that the brand new enterprise hopes to draw extra pet homeowners to the flicks and enhance its occupancy fee by 10%.
