IKEA is reviewing its UK inventive account, fortunately ensconced at Mom since 2010.
IKEA says: “In step with business greatest follow, it’s pertinent to our enterprise to overview our company panorama every now and then, and we are able to verify {that a} overview of our inventive work is being thought-about. As and after we resolve to maneuver ahead, different companies, alongside Mom, will probably be invited to affix the pitch course of.”
Which appears truthful sufficient, 2010 is a very long time in the past. Even the mighty IKEA is having to regulate to a modified retail panorama with huge sheds not as widespread and the rise of on-line procuring, the place IKEA is approach behind. It has not too long ago launch smaller Argos-type shops the place folks can order greater objects.
Mom has produced quite a few gems over time, most notably this by director Juan Cabral in 2015.
Tesco stays with EssenceMediacom
An enormous pitch has landed, WPP’s EssenceMediacom has retained the huge Tesco media account, with MediaCom earlier than the merger with Essence. Successful the long-running pitch will probably be a reduction for WPP, nonetheless bedding down the merged company. Publicis Groupe’s Zenith was the opposite contender.
