Very like administration consultants lean on tried-and-true mission frameworks to unravel issues, so does the IPG Mediabrands company Initiative. For a number of years, company leaders known as the company’s go-to method Cultural Velocity. Final 12 months, after elevating efficiency media professional Dimitri Maex to the worldwide CEO function, Initiative rolled out a brand new, modified framework that changed Cultural Velocity. The brand new idea, known as Fame and Movement, helped safe the $450 million world Nike enterprise.
Cultural Velocity and Fame and Movement are summary, however clearly resonate with shoppers in search of to grasp the ideas.
