Bing Locations is an area enterprise itemizing service offered by Microsoft’s search engine, Bing. It permits companies to create a profile with their primary info, reminiscent of identify, deal with, cellphone quantity, web site, enterprise hours, and pictures in order that potential prospects can discover them simply on Bing’s search outcomes, maps, and different providers.
Bing’s search outcomes provide a map pack similar to Google’s SERP with the power to zoom in and consider the companies closest to you.
Bing and Contextual AI
Whereas Bing had fairly a small market share of the search engine market (at present below 7%), the funding and integration of ChatGPT’s contextual AI expertise might drive much more adoption of the search engine… particularly if Google is lagging behind with the same expertise. There’s little question in my thoughts that developments in AI are going to significantly disrupt the search engine market.
Even with its present small market share, Bing nonetheless interprets to tens of millions of customers who might probably discover your online business by Bing Locations.
Together with the brand new AI built-in, different options of Bing Locations embody:
- Verification: Bing Locations requires companies to confirm their itemizing by a cellphone name, e mail, or postcard to make sure accuracy and authenticity.
- A number of areas administration: Companies can handle a number of areas from a single dashboard, making it simpler to replace and keep their listings.
- Opinions administration: Companies can reply to buyer opinions, observe their scores, and enhance their status (and visibility).
- Native search advertisements: Bing Locations additionally provides native search advertisements that permit companies to advertise their itemizing and attain a wider viewers.
- Integration with different Microsoft merchandise: Bing Locations integrates with different Microsoft merchandise reminiscent of Workplace 365, Home windows 10, and LinkedIn to assist companies handle their on-line presence extra successfully.
- Cell App: The Bing Locations cell app permits enterprise homeowners to handle their listings on-the-go. With the app, companies can replace their enterprise info, add pictures, reply to buyer opinions, and observe their efficiency from their cell gadget.
However one of the best function that you could be not concentrate on is Bing Locations integration with Google Enterprise! You may even synchronize the 2 platforms so that you just don’t must handle two totally different channels.
Google Enterprise Profile Synchronization
While you register with Bing Locations, you’re instantly delivered to a display that allows you to merely import your Google Enterprise listings in Bing! Simply add them, replace your classes, and also you’re dwell. I did discover the classes and hierarchy was missing. For instance, there have been no classes for enterprise consultants or software program corporations… form of unusual.
Companies ought to publish on Bing Locations as a result of it could possibly assist them improve their on-line visibility and entice extra native prospects. By having a verified and full profile on Bing Locations, companies can enhance their SEO (website positioning) and seem greater in Bing’s search outcomes for related queries.
Moreover, Bing Locations supplies helpful insights and analytics to assist companies observe their efficiency and perceive their viewers higher.
