John Lewis has shortlisted three companies – Saatchi & Saatchi, Wonderhood Studios and an as but unnamed group from WPP – for its account previously with adam&eveDDB. At A&E John Lewis was arguably the nation’s most well-known advert account, regardless of being a comparatively small spender in comparison with different retailers.
John Lewis, which is dealing with bother on all fronts, didn’t have that large a selection. A&E declined to repitch whereas many others have or are competing for different retail accounts. New Industrial Arts, Mom and VCCP are concerned in a three-way tussle for Sainsbury’s. Unusual has B&Q whereas Leo Burnett and Fortunate Generals are equally conflicted.
WPP handles Boots, which could effectively be seen as a competitor, however that’s by means of an entity referred to as The Pharm and the holding firm appears to have persuaded Boots and John Lewis that it will probably create one other quasi-independent entity.
Saatchi has a superb current new enterprise report, with BT the shining instance, whereas Wonderhood, the company arrange by former Channel 4 and St Luke’s boss David Abraham with Alex Finest as CEO, has made a reputation for itself in a short while on shoppers together with Starling Financial institution and Motorway.
