To launch its premium pasta vary, Barilla has bought along with Disney and double-Michelin starred chef Davide Oldani.
The advert recreates a well-known scene from Disney’s 1955 animated basic, Girl & The Tramp, reinforcing a message about high quality time with family members and selling Al Bronzo as “A basic with a brand new depth.”
Ilaria Lodigiani VP world advertising, Barilla, mentioned: “Our analysis has proven that high quality is a standard theme for us all in 2023. The Al Bronzo vary is about upgrading the standard of life whereas enabling shoppers to search out the identical spark for journey because the one captured in our re-imagining of the Girl and the Tramp.”
Bruno Bertelli, world CEO of Le Pub, world CCO of Publicis Worldwide and CCO of Publicis Groupe Italy, mentioned: “Barilla Al Bronzo marketing campaign provides pasta moments a brand new shocking depth, this is the reason the re-creation of the Disney basic Girl and the Tramp spaghetti scene is the proper reflection of an unforgettable second in life via meals.”
It will be straightforward to get this flawed nevertheless it’s charmingly carried out.
MAA inventive scale: 6.5
