The London Symphony Orchestra is between chief conductors this 12 months. Simon Rattle has stepped apart, and Sir Antonio Pappano will take up the position in 2024.
So as a substitute of specializing in the conductor as in earlier years, Superunion’s new marketing campaign is all about artistic connections, with the strings in movie representing the musicians.
Fiona Dinsdale, head of promoting, London Symphony Orchestra, mentioned: “We wished this 12 months’s marketing campaign to anticipate and replicate the upcoming season. The movie actually captures the sense of artistic collaboration that underpins the magic of the LSO’s music-making.”
Stuart Radford, ECD, Superunion, mentioned: “This 12 months we’re excited to give attention to the exceptional chemistry that happens throughout stay efficiency. We’ve created a marketing campaign that displays how the particular relationship between conductor and orchestra grows by means of the method of performing the music”.
MAA artistic scale: 6
