Matilda Jane Clothes is shutting down its MLM operations.
The announcement was made by way of an electronic mail despatched out to associates yesterday.
Social media posts from Matilda Jane Clothes counsel the closure got here as a shock.
BehindMLM hasn’t seen a duplicate of the e-mail however WPTA21 reviews;
The e-mail mentioned that as of 5pm Wednesday, the corporate can be terminating relationships with trunk keepers and winding down enterprise.
Matilda Jane’s CEO mentioned the corporate has been experiencing monetary difficulties and leaders had been negotiating a sale of considerably all of its assests [sic] to protect jobs and the enterprise, however that sale fell by way of.
Because the title suggests, Matilda Jane Clothes operates within the clothes MLM area of interest. The corporate was based in Indiana again in 2005.
Oddly sufficient Matilda Jane Clothes’s web site gives no government or firm possession info.
On LinkedIn Donna Noce Colaco cites herself as CEO and Government Chairman of the corporate.
Matilda Jane Clothes has its personal LinkedIn profile, on which it’s disclosed Denise DeMarchis based the corporate.
Matilda Jane Clothes’s designer and founder, Denise DeMarchis, began the ladies’ clothes firm in 2005.
A mom of two boys (good ones, if ever there have been) and a profitable ornamental artist, Denise introduced her distinctive, soulful method to creativity and relationships to her new enterprise—an “unpredictable clothes firm.”
DeMarchis bought Matilda Jane Clothes to CID Capital in 2012. In 2017 CID Capital bought the corporate to Webster Capital.
After early success at artwork festivals across the Midwest, Matilda Jane Clothes moved the enterprise towards a Trunk Keeper mannequin—a direct promoting method that retains the spirit of artwork festivals alive whereas constructing private relationships throughout the nation.
Matilda Jane Clothes refers to its distributors as “Trunk Keepers”. As a man who associates “trunks” with boxer transient hybrids, that is… amusing.
Whereas BehindMLM does attempt to assessment as many MLM firms as we will, sadly Matilda Jane Clothes fell by way of the cracks. Apart from it utilizing a celebration plan based mostly mannequin, I can’t touch upon Matilda Jane’s compensation plan (it isn’t offered on Matilda Jane Clothes’s web site).
Matilda Jane Clothes’s LinkedIn profile cites the corporate as having between 51 to 200 staff.
SimilarWeb tracked a gradual decline in visitors to Matilda Jane Clothes’s web site over the previous three months. ~98,000 visits had been estimated for November, down from ~136,000 in September.
