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HomeMarket ResearchMight ushers in the summertime of streaming – Nielsen

Might ushers in the summertime of streaming – Nielsen

Very like many actions, tv viewing has historic norms, a lot of that are pushed by the calendar. The expansion of streaming, nonetheless, continues to alter historical past, as streaming viewership hit yet one more new excessive in Might, claiming 31.9% of complete TV time.

Might is traditionally the month when TV viewership is at its lowest, and this 12 months fell in keeping with that pattern, as complete time with TV fell 2.7%. In contrast with broadcast and cable viewing, nonetheless, streaming utilization elevated by 2%, amplified by the discharge of Obi-Wan Kenobi on Disney+ and season 4 of Stranger Issues on Netflix. The urge for food for these titles was important, serving to the 2 platforms entice huge viewership because the packages dropped: Disney+ attracted 2.5% of the full TV share  on Might 27, and Netflix claimed 9.0% on Saturday, Might 28.

Additionally in keeping with historic norms, broadcast and cable viewing each declined in Might, as viewing quantity fell 3.5% for every. Drama continued to drive broadcast viewership, with procedural crime dramas like NCIS, FBI and Blue Bloods serving to the style seize one-third of the published viewing. Whereas cable information viewing was down 4.2% in Might, sports activities viewing was up 7%, accounting for 9% of complete cable viewing. Notably, NBA playoff video games accounted for the highest six most-viewed cable packages through the month. 

Summertime marks a lull interval for conventional tv, and it might be an inflection level for the adoption of the increasing streaming platforms. Keep tuned for future iterations of The Gauge as we proceed to map these tendencies.

Take me to the methodology particulars under.

Watch the video to listen to Brian Fuhrer, SVP, Product Technique at Nielsen present a behind the scenes take a look at a few of the viewing adjustments underpinning The Gauge.


The Gauge offers a month-to-month macroanalysis of how shoppers are accessing content material throughout key tv supply platforms, together with Broadcast, Streaming, Cable and Different sources. It additionally features a breakdown of the most important, particular person streaming distributors. The chart itself exhibits the share by class and of complete tv utilization by particular person streaming distributors.



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