in Advertisers, Companies, Greatest Advertisements of the 12 months, Artistic, Finance, Information
24 hours in the past
Is there ‘Life on Mars’ with out David Bowie? Congratulations to life-style model Eastpak and Belgian company Mutant for resisting the temptation to pattern the good man as they discover the pink planet in a brand new international marketing campaign.
‘Constructed to Resist 2023’ {couples} life-style and sturdiness, Eastpak’s USP it appears, suggesting that Eastpak will nonetheless be round after we lastly attain Mars. It in all probability gained’t be as a lot enjoyable.
Eastpak, now owned by VF Company, started in 1952 as Japanese Canvas Merchandise, making gear for the US army.
Directed by Maky Margaridis and Tristan Feres for Bleunutt in Brussels.
MAA inventive scale: 8.
