NBC Common is being upfront about its 2023 plans.
Prime line
In an end-of-the-year be aware to staff on Wednesday, Linda Yaccarino, chairman, NBCUniversal, promoting and partnerships, revealed a number of main 2023 occasion dates for the corporate, together with saying NBCU would return to Radio Metropolis Music Corridor on Might 15 for its upfront week presentation.
Between the strains
With the information, NBCU confirms it can stay within the kickoff slot for upfront week and formally will get the upfront bulletins rolling.
It’s a comparatively early announcement for the corporate, which had waited till January to disclose its final upfront week look. Disney was the primary upfront announcer for the 2022 displays, revealing its occasion date as early as October 2021.
Along with saying upfront week, NBCU confirmed it might be at Newfronts two weeks earlier on Might 4. The corporate can even have its One23 developer convention on Feb. 8.
NBCU had the monumental process of beginning the primary in-person upfront week displays since 2019 again in Might, finally delivering a star-studded spectacle that included performances by Miley Cyrus and Kelly Clarkson, dozens of “Bravolebrities” dancing in honor of BravoCon and numerous stars pushing Peacock.
“There may be such an awesome emotion of pleasure, to be the kickoff host of an upfront week that celebrates our business,” Yaccarino instructed Adweek. “We take that duty of management actually significantly as a result of our firm was constructed prime to backside for and with advertisers.”
By way of all of the glitz and glam, the corporate championed its content material, expertise and partnerships, placing the concentrate on its total portfolio, together with two broadcast networks, eight cable manufacturers, native stations in English and Spanish, theme parks, movie studios and even Fandango.
NBCU finally wrapped its upfront negotiations with greater than $7 billion in commitments.
Backside line
Although it’s clear NBCU is kicking off upfront week, a number of questions stay concerning the upcoming promoting showcase.
As an illustration, will The CW persist with its regular Thursday morning presentation? Nexstar accomplished its acquisition of a 75% possession stake within the firm in October, resulting in new management and the exit of a number of longtime execs, together with outgoing CEO Mark Pedowitz and advert gross sales chief Rob Tuck.
Moreover, many are questioning if Netflix will be a part of the lineup now that its ad-supported tier has launch, with veteran advert gross sales leaders Jeremi Gorman and Peter Naylor main the way in which.
