Each time you’ve bought one thing in an app, purchased credit score in a online game, or upgraded from inside a product itself, you’ve skilled the ability of Product-Led Development. The cool children name it PLG, and it’s the key sauce that:
- Zoom credit for his or her 30-fold enhance to 300 million lively every day customers in 2020
- Slack, Calendly, and Dropbox declare helped them develop sooner and extra effectively
- 34% extra SaaS firms are utilizing 12 months on 12 months
- Is inflicting 55% of firms to reorganize their Product groups
- Has led 35% of firms to let Product Leaders drive annual planning
- [Source: The Future of Product Management Report, 2022]
What’s Product-Led Development?
We might provide you with some difficult definition, however the reply actually is within the identify: Product-Led Development is a technique that locations Product as the first driver of progress in an organization. Advertising and gross sales can nonetheless play worthwhile roles, however your Product turns into your key progress technique.
Irrespective of the trade you’re in, PLG has the potential to assist firms keep aggressive in a altering market (learn: recession!). It drives alignment throughout groups by uniting everybody in direction of the identical purpose, empowering organizations to instill a company-wide progress mindset. Appears like a Product Chief’s dream come true, proper?
Familiarity with PLG is more and more changing into table-stakes for Product Managers. Which means that if you wish to future-proof your Product Administration profession, then it’s essential to show that you understand how to function in a Product-Led Development atmosphere.
How? Don’t fear, Product College and Gainsight have gotten you coated:
Introducing Our Free Product-Led Development Micro-Certification with Gainsight
We’ve teamed up with main Buyer Success platform Gainsight to create a free micro-certification course on the “why” and “how” of Product-Led Development. Totally on-line and at your personal tempo, you’ll learn to deploy PLG methods to drive sturdy progress and make more practical, data-driven selections.
Crafted by Product College’s group of Product training professionals and Gainsight’s Product Analytics and Buyer Success specialists, this course is so full of info and examples you’ll be shocked that we’re giving it away at no cost — particularly while you get to the case examine!
State of affairs: You’re the New Development Product Supervisor at a Video Convention App
On the micro-certification course, you’ll not solely study the speculation. You’ll additionally embark on a sensible, hands-on case examine that places you within the driver’s seat as a Development PM at a (fictional) video conferencing platform.
You’ll analyze the problem, make knowledgeable selections, and get a real-world really feel for the way Product-Led Development technique and methodology is being deployed proper now at a few of the world’s most revolutionary firms.
On the finish of the course, you’ll take a fast quiz and for those who move (which we’re positive you’ll!) you’ll be awarded the Product-Led Development Micro-Certification. This may look superb in your LinkedIn and ship a sign to your community that you simply’re prepared for what the way forward for Product Administration holds.
We will’t wait to see you rocking that micro-certification badge in your LinkedIn profile! Make sure you tell us what you’ve discovered when you’ve accomplished the course. 💪
