How will generative AI and artificial audiences form the panorama of qualitative analysis?
On this episode, President of Sago, Isaac Rogers joins us to discover the altering face of qualitative analysis and the necessity for extra partaking and revolutionary analysis designs. We talk about how researchers are adopting multi-phase and iterative analysis designs, together with on-line discussions, video interviews, and digital diaries, to collect extra complete insights from contributors. We additionally discover the emergence of generative AI and artificial audiences and the challenges round information auditing and safety measures to fight fraud on this space. Isaac shares his perspective on the challenges and alternatives within the business, together with the necessity for incentivization, information auditing in opposition to fraud, and the potential of computer-generated open-ended responses.
You possibly can attain out to Isaac on LinkedIn.
Many due to Isaac for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.
