The community unifies the fragmented retail media panorama and brings large scale, strong measurement, comfort of execution and information transparency.
SALT LAKE CITY — Quotient (NYSE: QUOT), a number one digital media and promotions know-how firm, right this moment introduced the launch of its Retail Advert Community that aggregates particular person retail media networks to allow advertisers to focus on, handle, execute and measure off-site campaigns throughout a number of retailers via one central, clear platform.
“The shortage of consolidation and measurement requirements in retail media has, we consider, created a chance for Quotient to turn into the centralized touchpoint for retail media campaigns. We’re excited to launch the Retail Advert Community, with the flexibility to mix retail media campaigns with digital coupons to drive additional conversion.”
For manufacturers, Quotient’s Retail Advert Community creates an “simple button” for planning and executing scaled but focused off-site media to drive omnichannel visitors and gross sales, with the flexibility to mix with digital coupons to additional incentivize motion.
“With increasingly gamers persevering with to enter the retail media panorama with their very own networks, it’s changing into more and more tough for CPG and different manufacturers to useful resource and navigate the fragmented house, decide the place to allocate their budgets and measure campaigns holistically,” mentioned Henri Lellouche, VP of Retail and Partnerships at Quotient. “The shortage of consolidation and measurement requirements in retail media has, we consider, created a chance for Quotient to turn into the centralized touchpoint for retail media campaigns. We’re excited to launch the Retail Advert Community, with the flexibility to mix retail media campaigns with digital coupons to drive additional conversion.”
Campaigns executed via the brand new Retail Advert Community are delivered programmatically by Quotient’s devoted demand aspect platform (DSP) throughout in depth brand-safe stock on the open net and digital out-of-home (DOOH) properties. Powered by addressable retailer first-party client buy information and Quotient’s proprietary location intelligence information, the know-how serves dynamic, co-branded inventive focused to particular buyer segments to succeed in certified consumers with related content material and drive conversion. As soon as a marketing campaign is reside, Quotient’s superior measurement capabilities ship clear efficiency metrics of attributable gross sales by channel, inventive and viewers.
By aggregating media planning and shopping for throughout retailer networks, Quotient’s Retail Advert Community provides retailers of all sizes and all courses of commerce the chance to entry a bigger share of advert {dollars}, with the size amassed by a number of retailers throughout the community attracting commensurate advert funding. This resolution presents a way for retailers to monetize their stock and first-party information to generate incremental income. “Aggregating retailers inside our community is designed to permit manufacturers to attain important scale extra simply. In the end, we consider this may empower retailers of all sizes to seize their share of the pie,” Lellouche continues.
For extra data, go to quotient.com.
Ahead Wanting Statements
This press launch accommodates forward-looking statements throughout the which means of Part 27A of the Securities Act of 1933, as amended, Part 21E of the Securities Alternate Act of 1934, as amended and the Personal Securities Litigation Reform Act of 1995. Ahead-looking statements present present expectations of future occasions primarily based on sure assumptions and embody any assertion that doesn’t immediately relate to any historic or present reality. Precise outcomes might differ considerably from expectations as a consequence of varied dangers and uncertainties together with, however not restricted to, Quotient’s skill to turn into the central touchpoint for retail media campaigns, Quotient’s skill to combination retailers inside its community and whether or not such aggregation can allow manufacturers to attain important scale extra simply and to a big extent, and the elements described within the Danger Components part of Quotient’s most lately filed Annual Report on Type 10-Ok for the yr ended December 31, 2021 filed with the SEC on March 1, 2022, as amended on April 29, 2022, and as once in a while up to date in Quotient’s Quarterly Stories on Type 10-Q. These paperwork can be found within the “SEC Filings” part of Quotient’s Investor Relations web site at https://buyers.quotient.com. You’re cautioned to not place undue reliance on Quotient’s forward-looking statements, which converse solely as of the date of this communication. Besides as required by legislation, the Firm undertakes no obligation to replace any forward-looking assertion to replicate occasions, new data or circumstances occurring after the date of this communication.
About Quotient
Quotient (NYSE: QUOT) is the main digital media and promotions know-how firm that creates cohesive omnichannel brand-building and sales-driving alternatives to ship priceless outcomes for advertisers, retailers and customers. The Quotient platform is powered by unique client spending information, location intelligence and buy intent information to succeed in tens of millions of consumers day by day and ship measurable, incremental gross sales.
Quotient companions with main advertisers, publishers and retailers, together with Clorox, Procter & Gamble, Normal Mills, Unilever, CVS, Greenback Normal and Peapod Digital Labs, an organization of Ahold Delhaize USA. Quotient is headquartered in Salt Lake Metropolis, Utah, and has places of work throughout the US in addition to in Bangalore, Paris, London and Tel Aviv. For extra data go to www.quotient.com.
