To design visually engaging campaigns, the creatives fed the AI prompts and requested it to craft artistic ideas for a specific model. In a single case, they requested ChatGPT to develop a marketing campaign for the Chicago Transit Authority, for which it produced artistic executions and named the marketing campaign “Driving The Wave Of Chicago.” Regardless of the 2 pitching Irving to recruiters as an artwork director, they relied completely on AI to supply all of the copy inside the fictionalized portfolio. They even requested ChatGPT to determine what the marketing campaign’s artistic executions ought to appear like.
The software program instructed customized bus wraps full with CTAs. Later, the duo shared the idea with Midjourney, an AI imaging device, which produced the artistic.
The AI instruments developed Irving’s portfolio over the course of simply three days, confirming the creatives’ speculation that an AI device might create a completed product way more effectively than a human artwork director. “There’s completely time saved by utilizing these instruments. There’s little doubt about it,” mentioned Anglin.
It ‘couldn’t get into deeper ideas’
There have been two vital issues.
First, the AI-generated photographs didn’t generate clear textual content.
“They’re all very deliberately prevented from doing that,” mentioned Anglin. “‘Experience The Wave Of Chicago’ was extra of like a blob that had letter types. It was that font, it simply wasn’t all white phrases that you possibly can learn,” he added.
The creatives helped the AI create the marketing campaign’s textual content elements, which they did utilizing Adobe Photoshop’s font finder device.
Second, Murf and Anglin discovered the AI couldn’t develop deeper artistic ideas. “The Chicago Transit Authority, the Audible campaigns, are actually visually gorgeous and rather well written, however the ideas are very ‘first thought,’” the artwork director mentioned.
The device itself defined why. After it accomplished the venture, Murf interviewed the ChatGPT AI about its expertise crafting the portfolio.
“I can’t have spontaneous breakthroughs, be stunned by my very own creations, or have the subjective expertise of feeling artistic,” the AI informed her.
How AI can improve artistic work
The duo doesn’t plan to take the hiring experiment additional. After discovering that the AI instruments couldn’t develop unique concepts, and the extent to which they required human prompting, Murf and Anglin felt extra comfortable.
The method additionally revealed how AI instruments can aide junior creatives in changing into extra strategic. The 2 felt momentarily in a position to assume the position of artistic director, as they developed the software program’s concepts and offered it steerage. Along with a time-saving concept generator, they discovered, it additionally presents alternatives for creatives to strain take a look at their strategic imaginative and prescient and develop professionally.
