Severe Tissues has been awarded £1m in airtime with Sky.
The eco rest room paper model was up towards Ecosia, Homethings, Royal Mail, and WUKA within the finals. Every of the finalists received £250,000 and Severe Tissues received a further £750,000 in promoting assist.
The initiative challenges manufacturers to make ‘sustainable attainable’ of their promoting campaigns. The winners have been chosen based mostly on their dedication to a carbon-zero future.
Severe Tissues produces 100 per cent recycled rest room roll from post-consumer-use recycled paper within the UK. Tinheritor profitable advert was chosen due to it’s ‘class altering product’. They have been additionally praised for the ‘compelling’ means by which their mission was introduced.
The good @SeriousTissues have solely gone and received the GRAND PRIX on the 2022 Sky Zero Footprint Fund Initiative! 🌳🧻
So proud to have created the profitable movie, which was described by judges as a “compelling means” to point out their mission. Have a watch:https://t.co/ubi2zBH3iv pic.twitter.com/pdPCcN4RSM
— Wonderhood Studios (@WonderhoodHQ) December 8, 2022
Co-founder of Severe Tissues, Chris Baker commented: “Successful this prize is totally game-changing for us. It’s robust beginning a enterprise, going up towards enormous gamers. So many manufacturers need to disrupt and would profit from the ability of TV to succeed in mass audiences. We’re so grateful to have been given this chance by Sky to entry TV promoting in such an early stage of our enterprise, one thing we by no means thought was attainable.”
Chris’s Co-founder Martin McAllister mentioned, “We wish to congratulate all the finalists for not solely their good adverts but additionally their efforts in direction of a sustainable future. It has been an absolute blast attending to know everybody via the method and are already enthusiastic about benefiting from the prize.”
Sarah Jones, Director of Planning at Sky Media, commented: “We’re thrilled that we have been in a position to convey again the Sky Zero Footprint Fund for a second 12 months. This takes our complete funding to £4 million of promoting worth that’s serving to drive sustainable behaviour change. All 5 of our winners will play a key function in encouraging the nation to make adjustments to assist the planet, utilizing the ability of TV. I wish to situation an enormous congratulations to Severe Tissues for profitable the £1 million Grand Prix, towards a gaggle of excellent pitches.”
