Galileo Onboards Advertisers’ First-Occasion Knowledge into the Business’s Richest and Most Privateness-Acutely aware Atmosphere
LOS ANGELES — International promoting know-how chief The Commerce Desk in the present day introduced Galileo — a brand new method for advertiser first-party information activation. Advertisers are more and more trying to activate their worthwhile buyer information as safely as attainable to optimize media buys throughout all digital media, whereas precisely measuring outcomes and enterprise outcomes.
Many main manufacturers spend years constructing sturdy relationships with their loyal prospects, producing distinctive and worthwhile insights concerning their goal audiences. Galileo can allow manufacturers to unlock that information in a privacy-conscious method to search out new prospects that share comparable traits. Galileo works in live performance with new cross-channel id options, together with Unified ID 2.0 (UID2), which nearly all of The Commerce Desk’s information and publishing companions have embraced.
“We’re at a tipping level for the open web,” stated Samantha Jacobson, Chief Technique Officer, The Commerce Desk. “The infrastructure of the web is embracing new id options constructed for in the present day’s digital media consumption throughout totally different units and apps, akin to Unified ID 2.0. In doing so, they’re creating the richest id ecosystem we’ve ever skilled, and one which goals to place client privateness on the forefront. With Galileo, we are going to assist the world’s main advertisers reap the benefits of this by unleashing the worth of their most beneficial buyer information.”
Galileo can allow advertisers to onboard and activate their first-party information rapidly and simply. It incorporates:
- Seamless and direct onboarding integrations with all main buyer relationship administration (CRM), buyer information platform (CDP), and different information and clear room suppliers, permitting advertisers to immediately start matching audiences utilizing UID2.
- Viewers matching throughout all publishers, platforms, units, and channels — together with linked TV — which supplies a real omnichannel id setting.
- Goal reporting and measurement of id matching and promoting efficiency.
“With most walled gardens’ onboarding proposals, advertisers don’t get a clear view of how their information is performing, and subsequently how their campaigns are performing,” stated Jacobson. “Galileo and Unified ID 2.0 take away this impediment and permit advertisers to optimize their information throughout all digital promoting channels with granular reporting on information efficiency.”
As a part of Galileo, The Commerce Desk now has direct integrations with CRM, CDP and clear room suppliers, together with Adobe, Amazon Net Providers, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.
For extra info, please go to thetradedesk.com/galileo.
About The Commerce Desk
The Commerce Desk™ is a know-how firm that empowers consumers of promoting. By way of its self-service, cloud-based platform, advert consumers can create, handle, and optimize digital promoting campaigns throughout advert codecs and units. Integrations with main information, stock, and writer companions guarantee most attain and decisioning capabilities, and enterprise APIs allow customized growth on prime of the platform. Headquartered in Ventura, CA, The Commerce Desk has workplaces throughout North America, Europe, and Asia Pacific. To study extra, go to thetradedesk.com or observe us on Fb, Twitter, LinkedIn and YouTube.
