On this episode of ClickFunnel Radio, particular visitor Tim Shields shares his journey in entrepreneurship. He initially had a pastime of taking out of doors and panorama photographs however by no means considered making a living from it. Nevertheless, throughout a visit to Arizona and California, he met an influencer within the panorama images area of interest who inspired him to create an knowledgeable enterprise and advisable studying “Professional Secrets and techniques” by Russell Brunson. This e-book turned a turning level for Tim, and he realized that ClickFunnels was the answer he wanted to promote on-line and create efficient funnels.
Tim’s expertise is a testomony to the facility of ClickFunnels in remodeling hobbies and passions into worthwhile companies. The platform offers the instruments and coaching to create and optimize gross sales funnels, permitting entrepreneurs to achieve their audience and convert leads into prospects.
The podcast hosts additionally categorical their enthusiasm for ClickFunnels and the way it has impacted their journeys. They point out assembly Tim at a convention and witnessing his transformation from a skeptical observer to a profitable funnel hacker. The hosts credit score ClickFunnels for offering them with the required assets and help to develop their companies and join with a neighborhood of like-minded people.
General, the podcast highlights the transformative energy of ClickFunnels on the earth of on-line advertising and marketing. It showcases success tales, offers worthwhile insights and methods, and emphasizes the significance of funnels in driving enterprise progress. ClickFunnels has revolutionized on-line advertising and marketing by empowering entrepreneurs to create efficient gross sales funnels and obtain their enterprise objectives.
Turning adversity into alternative.
One of many key themes mentioned within the podcast is the concept of turning adversity into alternative. This idea is exemplified by way of the story of Tim, who confronted a difficult state of affairs when he examined constructive for COVID-19 whereas attending Funnel Hacking Stay in 2021. As an alternative of letting this setback maintain him again, Tim noticed it as a possibility to discover new locations and create content material for his panorama images enterprise.
Tim’s capacity to see the silver lining in a troublesome state of affairs is a attribute shared by many profitable people. Quite than dwelling on the damaging facets of their circumstances, they discover methods to show them into tales and enterprise fashions that resonate with their viewers. By sharing their uncooked and genuine experiences, they can join with others on a deeper stage and construct a loyal following.
In Tim’s case, he turned his unplanned highway journey right into a dramatic demonstration for his panorama images masterclass. By showcasing the beautiful places he visited and sharing the system he developed for taking wonderful panorama photographs on the spot, he was in a position to captivate his viewers and generate curiosity in his choices. This webinar turned out to be his most profitable one but, highlighting the facility of turning adversity into alternative.
By reframing setbacks as alternatives for progress, entrepreneurs can unlock their creativity and resourcefulness. They’ll discover revolutionary options to issues, join with their viewers on a deeper stage, and in the end obtain better success of their companies. This mindset shift just isn’t at all times simple, however it’s a essential step within the journey towards entrepreneurial success.
Entrepreneurship turns damaging experiences constructive.
This episode is a main instance of how entrepreneurship can flip damaging experiences into constructive outcomes. When Tim contracted Covid-19, which initially appeared like a setback, he and his spouse noticed it as a possibility to doc their expertise and share it with others. This choice in the end led to the creation of a profitable webinar that engaged and folks.
What makes this story notably lovely is how Tim’s damaging expertise turned the muse for his or her enterprise journey. They used their private journey with Covid-19 to develop one thing new and overcome the challenges they confronted. This capacity to rework ache into inspiration is a typical theme amongst profitable entrepreneurs.
Tim goes on to share his expertise of turning a highway journey along with his spouse right into a enterprise alternative. They stumbled upon an article about Elon Musk activating the roaming function for Starlink, a satellite tv for pc dish that gives web connectivity. This newfound function allowed the entrepreneur to convey the Starlink dish on their highway journey to the Grand Canyon, the place they may have web entry in distant areas.
However they didn’t cease there. They noticed the potential for one thing better and determined to host a reside webinar from the Grand Canyon. This concept was met with pleasure and curiosity from the staff, and so they determined so as to add a dramatic aspect to the occasion. They marketed it because the world’s first reside webinar from the sting of the Grand Canyon, creating a way of anticipation and intrigue amongst their viewers.
Tim’s capacity to see past the preliminary highway journey and switch it right into a enterprise alternative is a testomony to their entrepreneurial mindset. They noticed the potential for progress and seized it, regardless that it required extra effort and bills. This willingness to take dangers and assume exterior the field is a key attribute of profitable entrepreneurs.
The Dramatic Demonstration
The episode additionally highlights the story of a profitable reside webinar that generated vital gross sales for a panorama images grasp class. The journey started in Seattle, the place Tim shot master-class content material towards the skyline. They then traveled to Mono Lake, California, and captured footage of the Hollywood signal and the Manhattan Seaside Pier in LA. By the point they reached the Grand Canyon, that they had accomplished about half of the grasp class.
Constructing the grasp class on the highway and getting ready for the reside webinar was a anxious expertise. The staff needed to navigate varied challenges and be certain that all of the transferring elements got here collectively seamlessly. They needed to carry heavy gear, arrange in difficult places, and take care of potential technical difficulties.
To mitigate the chance of shedding the satellite tv for pc feed in the course of the webinar, the host had a co-host situated in Orlando who had the script and will carry the presentation if wanted. The host was nervous however assured within the good webinar script, which he had discovered from the knowledgeable secrets and techniques e-book. The webinar went easily, with only some transient dropouts, due to the co-host’s help.
On the finish of the webinar, the host eagerly awaited the gross sales numbers. The staff revealed that 2,700 folks had joined the reside webinar, in comparison with the same old 900 attendees for a stay-at-home webinar. The gross sales in the course of the reside webinar alone reached $65,000, and with the replay over the subsequent 4 days, they surpassed six figures.
What makes this success much more outstanding is that it continues to generate gross sales a yr later. Each eight weeks, the host advertises the webinar to his electronic mail record, and the webinar’s evergreen nature ensures a gradual stream of income. The host attributes this ongoing success to a well-put-together reside webinar and a compelling lead magnet that entices viewers to remain till the tip.
Stay webinar success by way of engagement.
It wasn’t with out nerves that Tim hosted his first reside webinar. In actual fact, he felt full uncertainty concerning the final result of his first reside webinar, which was performed on a small monitor on the fringe of the Grand Canyon. Regardless of the restrictions and lack of visibility into the engagement metrics, his staff revealed the spectacular amount of cash generated from the webinar, resulting in a mixture of feelings together with tears and laughter.
The success of the reside webinar prompted the host to acknowledge the potential of this format and the necessity to replicate it in several places. The conclusion that they had been onto one thing and the will to create one other dramatic demonstration fueled their enthusiasm to proceed with this technique. His to rebuild and enhance the webinar expertise reveals their dedication to delivering high-quality content material and interesting their viewers.
When it comes to selling the webinars, the host utilized varied channels. They leveraged their electronic mail record and free social media feeds to achieve their current viewers. Moreover, they invested in promoting on platforms like Fb and Instagram. The important thing to their promoting technique was the usage of one-word descriptors for the prizes they had been giving freely. By selecting prizes that immediately resonated with their goal audiences, corresponding to books, cameras, tripods, and drones, they had been in a position to seize consideration and generate curiosity.
The significance of a compelling lead magnet was additionally emphasised. Tim talked about he spent a major period of time designing the duvet of the lead magnet, as it could be the primary impression potential individuals would have when seeing the advert on Fb. By specializing in creating visually interesting and engaging lead magnets, the host was in a position to entice extra individuals to their webinars.
Engagement will increase with targeted promotions.
Additionally mentioned on this episode is the concept of targeted promotions in rising engagement. Tim shares his expertise of providing contests and giveaways as a option to entice and interact their viewers. He discovered that providing a selected merchandise, corresponding to a digital camera, relatively than a generic present card, generated extra pleasure and curiosity amongst potential prospects. This demonstrates the facility of getting a transparent and tangible provide that resonates with the audience.
Furthermore, the host found that by informing folks concerning the giveaways and contests upfront, they had been in a position to seize their consideration and hold them engaged all through the promotion. This technique not solely elevated engagement but in addition led to surprising conversions and gross sales. Clients who initially got here for the prospect to win a free digital camera ended up buying the masterclass as a result of they had been impressed by the presentation and the worth it provided. This emphasizes the significance of delivering a high-quality services or products that exceeds buyer expectations.
Tim mentions refining his opt-in web page to deal with one factor, corresponding to a free e-book or a digital camera giveaway, relatively than overwhelming potential prospects with a number of choices. This simplified strategy proved to be more practical in capturing the eye and curiosity of chilly visitors, resulting in increased opt-in charges. By preserving the messaging clear and targeted, the host was in a position to entice the correct viewers and improve their possibilities of conversion.
Dramatic demonstrations increase engagement.
“Dramatic demonstrations increase engagement” is a key takeaway. Tim shares this expertise of internet hosting reside webinars from distinctive and thrilling places, such because the skyline of New York Metropolis and the sand dunes of Loss of life Valley Nationwide Park. These dramatic demonstrations not solely seize the viewers’s consideration but in addition create a way of curiosity and pleasure.
Tim additionally emphasizes the significance of descriptive language and storytelling in selling these webinars. By highlighting the distinctive options of the places and teasing the viewers with the query of how the webinar is being performed in such distant and difficult environments, the host efficiently generates curiosity and engagement.
Tim shared that the variety of individuals for the reside webinars considerably exceeded their common attendance. In actual fact, in the course of the webinar from Loss of life Valley, they achieved their highest attendance ever, with 3,800 folks becoming a member of reside. This success is attributed to the dramatic presentation and the sense of journey related to the places. This success demonstrates the effectiveness of dramatic demonstrations in driving gross sales and producing income. He attributes this success to the mix of a compelling provide, a fascinating presentation, and the distinctive location.
Construct authority by way of constant motion.
What’s actually cool about Tim is that he shares his story of beginning an internet enterprise with none prior authority or following. He then attracts a parallel to the story of a German basic in World Conflict II, Erwin Rommel, who regardless of shedding a battle, was thought of a hero by his nation.
The important thing to constructing authority, in line with the host, is to be seen as the one who is persistently taking motion and doing the factor of their area of interest. He emphasizes the facility of being seen because the knowledgeable within the discipline, even when one is ranging from scratch. The host refers back to the instance of the German basic being filmed in newsreels, which had been proven in entrance of films, repeatedly reinforcing his picture as a frontrunner and constructing his authority within the eyes of the German folks.
The precept of being seen because the particular person on the place with the stuff doing the factor could be utilized to any area of interest or business. The host encourages people to persistently showcase their experience and fervour of their chosen discipline. By repeatedly demonstrating their abilities and information, they will set up themselves as authorities of their area of interest.
The host additionally introduces the idea of the “pastime” market, which he believes is a fourth market along with well being, wealth, and relationships. He explains that people can flip their hobbies or passions into companies by making a framework and providing their experience to others. The hot button is to develop a personalised framework with a singular title, which differentiates one’s providing from others available in the market.
By persistently showcasing experience, ardour, and abilities, people can set up themselves as authorities of their area of interest. Collectively, Laura, Chris, and Tim focus on the idea of the “pastime” market, the place people can flip their hobbies or passions into companies by creating a personalised framework. In the end, constructing authority by way of constant motion can result in elevated engagement, buyer loyalty, and enterprise success… which is strictly what Tim Shields has completed along with his ardour for enterprise.
Try the entire episode right here!
