The Freedonia Group is now publishing annual knowledge along with 5-year forecasts in our trade research going ahead, which is able to double the quantity of tables in every new report.
“We now have lengthy generated annual knowledge as a part of our rigorous knowledge improvement course of,” defined Jennifer Mapes-Christ, Trade Research Supervisor at The Freedonia Group. “Nonetheless, we are actually offering it to prospects throughout the printed experiences.”
Causes for the Change
This shift got here as a response to consumer wants and the tumultuous market surroundings of latest years. “Consumer focus was once extra on long-term tendencies, however with the speedy modifications of the previous few years—together with the worldwide pandemic, provide chain challenges, and worth volatility—shoppers expressed extra curiosity in short-term assessments to raised perceive not solely the fast image, but additionally the assumptions that underpin our longer-term forecasts,” mentioned Mapes-Christ.
What Knowledge Will Be Included in Stories
Purchasers will now see tables that present year-by-year knowledge 3 years again from the bottom yr and 5 years ahead from that time.
So for instance, a report with a 2022 base yr will embrace:
- Annual knowledge for 2019, 2020, 2021, 2022, 2023, 2024, 2025, and 2026
- A 5-year forecast to 2027
- Historic knowledge 5 and 10 years again (on this instance, 2017 and 2012)
As well as, some experiences can also embrace a ten year-forecast to assist clarify the beginning of a brand new trade or market or to raised illustrate cyclical tendencies.
How We Calculate the Knowledge
Whether or not shoppers are long-term forecasts or annual knowledge, The Freedonia Group’s methodology offers an correct and dependable image. Utilizing a trusted model title like The Freedonia Group saves shoppers from the complications and dangers related to low-quality analysis suppliers.
“We don’t simply apply the typical progress price for our long-term forecasts to get the annual knowledge for the in-between years,” Mapes-Christ defined. “We begin with the macroeconomic consensus forecasts developed by our in-house economics staff, then think about the place we’re with cyclical and long-term tendencies and consider the results of short-term disruptions.”
The Worth for Our Purchasers
Drawing on the information and evaluation in our experiences, shoppers can rapidly consider each short-term and long-term market tendencies whereas accounting for near-term volatility and broader cyclical patterns.
“Based mostly on consumer suggestions, we perceive our shoppers discover worth in each year-by-year knowledge in addition to long-term historic knowledge to know the previous tendencies and the way it might have an effect on the longer term,” mentioned Jodi Marsh, Government Vice President of Gross sales & Advertising at MarketResearch.com, the mother or father firm of The Freedonia Group. “Our trade research bridge the present macroeconomic surroundings compared to historic tendencies, offering an knowledgeable holistic view of the industries we write about.”
Annual knowledge helps shoppers to see and perceive the market cycle tendencies that could possibly be masked by 5-year averages, however there are nonetheless essential advantages to the 5- and 10-year forecast views. “Sturdy, long-term tendencies are extra seen while you step again from year-by-year volatility,” based on Mapes-Christ.
By providing a strong methodology, insightful evaluation, and the complete vary of knowledge shoppers are in search of, Freedonia is a simple alternative in relation to market analysis.
To discover our trade research, please go to freedoniagroup.com.
